Campaign Manager
Get Engaged · Atlanta, GA · 22 mo ago
MarketingFull-time
Responsibilities
- Lead on influencer marketing strategies across arising film/television and music release campaigns, working with internal teams and clients
- Create clear KPIs for each influencer marketing project, allocate resources, track performance, manage budgets, and re-allocate/strategize as needed to achieve success
- Manage data tracking and report analysis to the management team weekly
- SOURCE new influencer/social platform leads and manage current relationships with influencers within our internal network
- Manage campaign elements from ideation to execution to reporting
- Listen to, identify, and understand the needs and asks of influencers/creators with a goal of delivering mutually beneficial solutions
- Prospecting new social channels/platforms and original/trending audios
- Present to management/staff on influencer marketing best practices, campaign creation, campaign management, and reporting
- Write compelling copy to be used in influencer campaigns
- Analyze past promotions/campaigns and make recommendations based on trends and key learnings
Preferred Qualifications/ Characteristics
- 1-2+ years of communications, social media and/or digital marketing experience
- Experience in digital marketing or talent relations; influencer experience is a plus
- Proficient in creating proposals detailing a complete marketing plan for clients
- Proficient in Microsoft Office, Google Docs, Google Sheets, Monday.com, CreatorIQ, etc
- Strong communication skills (verbal and written - email/text message communications)
- Highly organized, detail-oriented, deadline-driven, and able to prioritize tasks
- Ability to work effectively in a fast-paced environment with notable clients/talent
- Problem analysis and problem-solving
- Knowledgeable of all major social platforms (Instagram, Facebook/Meta, Twitter, TikTok, Snapchat, YouTube and YouTube Shorts).
- Knowledge of digital marketing KPIs
Pay
Commensurate with experience
Schedule
Full-time. Nights and weekend work may be necessary during busy seasonal campaign inflow