Campaign Manager

About the role

Location: Remote (United States)
Department: Marketing
Reports to: Director of Growth Marketing
Role Overview: We’re seeking a Campaign Manager to own the end-to-end planning, execution, and performance analysis of our marketing campaigns.

Responsibilities

• Analyze customer, funnel, and performance data to inform campaign messaging and targeting
• Translate insights into clear campaign narratives aligned to prospect pain points
• Ensure messaging is in line with brand strategy and be able to clearly communicate expected outcomes
• Campaign Planning & Execution: Own campaign ideation, planning, and execution from concept through launch
• Create detailed campaign briefs and collaborate with: Content team, Design team, Paid media team, SDR/Sales for ABM campaigns, Demand generation agency
• Manage timelines, dependencies, and deliverables to ensure on-time execution
• Communicate statuses of campaign deliverables to leadership
• Omni-Channel Activation: Identify and activate promotion opportunities across multiple channels, including: Paid media, Email and nurture, Third-party sites, Sales enablement and outbound support
• Ensure campaigns are truly omni-channel, coordinated, and consistent across touchpoints
• Reporting & Performance Analysis: Build and maintain campaign reporting and dashboards in HubSpot
• Report campaign performance to organizational leadership, including: Leads generated, Pipeline and revenue influenced, Meetings booked, ROI and conversion metrics
• Provide actionable insights and recommendations for optimization
• Optimize nurture paths and lifecycle workflows for leads generated by campaigns
• Sales & Lifecycle Collaboration: Communicate proactively with Sales when new campaigns launch
• Partner closely with marketing ops to ensure clean handoffs and attribution
• Campaign Infrastructure & Data: Understand and optimize how campaign data flows across systems (HubSpot, CRM, enrichment tools, analytics platforms)
• Partner with Marketing Ops to ensure proper tracking, attribution, and data integrity across campaigns
• Identify gaps in data capture and proactively improve campaign measurement frameworks
• Ai & Automation: Leverage AI tools to improve campaign personalization, targeting, and performance
• Identify opportunities to automate manual campaign workflows and scale execution
• Experiment with and help build AI agents or automated workflows to support campaign planning, execution, and reporting

Requirements

• 4+ years of experience in B2B SaaS demand generation or campaign management
• Proven experience conceptualizing, executing, and reporting on integrated marketing campaigns
• Advanced experience with HubSpot, including building dashboards, custom reports, and lifecycle tracking
• Strong strategic and analytical mindset with the ability to turn data into actionable insights
• Experience collaborating with external agencies, including demand generation partners
• Ability to work independently with minimal instruction and manage multiple initiatives simultaneously
• Excellent cross-functional communication and project management skills
• Strong understanding of how marketing tools interact (CRM, automation platforms, enrichment tools, analytics)
• Experience working with campaign tracking, attribution models, and data analysis
• Comfort working with data structures, integrations, and workflows across multiple systems
• Familiarity with AI tools and automation in marketing workflows
• Ability to think in systems — not just campaigns, but how campaigns scale through tooling and automation

Qualifications

• Experience supporting Sales teams with campaign messaging and enablement
• Familiarity with paid media strategy and performance metrics
• Experience optimizing multi-step nurture and lifecycle journeys

Skills

• Experience with AI tools and automation in marketing workflows

Benefits

Great flexible healthcare plans from day one in all US regions
Access to voluntary benefits, including FSA/ HSA
Supplemental Insurances
401k Employer Match
Unlimited PTO in a company that respects your time.
Collaboration with driven, creative people from around the world
Opportunity to be at the forefront of tech innovation.
A fiercely inclusive, unapologetically diverse environment

Pay

Up to $100,000/yr (based on experience)

Schedule

Remote (United States)