Business Systems Admin (Marketing)

About the role

The Marketing Business Systems Administrator plays a crucial role in managing, optimizing, and automating the marketing and customer data ecosystem at Relias.

Responsibilities

• Designing, building, and maintaining multi-system marketing automation workflows across Salesforce, Iterable, and Pardot (MCAE).
• Configuring customer journeys, triggers, scoring models, and lifecycle automations that support acquisition, engagement, retention, and revenue growth.
• Ensuring accurate data ingestion, mapping, synchronization, and identity resolution across Salesforce, Segment, Iterable, Pardot, and Data 360.
• Partnering cross-functionally with Marketing, Sales, RevOps, Data, and RevTech to gather requirements, deliver technical solutions, and support training and adoption.
• Implementing dynamic segmentation and personalization by activating integrated customer and behavioral data.
• Auditing, optimizing, and documenting automation logic, data structures, and configurations to improve scalability and reduce manual effort.
• Performing routine Salesforce administration, including users, objects, flows, validation rules, automation, and reporting, while aligning marketing automation logic with CRM processes.
• Monitoring and troubleshooting cross-system integrations and data flows, including API syncs, deduplication, and latency, to maintain reliability and performance.

Requirements

• 2+ years of experience in Salesforce Administration and/or Marketing Operations.
• Hands-on experience building automation in Salesforce (Flows, Process Builder), Pardot, Marketing Cloud, and/or Iterable.
• Strong understanding of data architecture, data mapping, and system integrations.
• Proven experience troubleshooting cross-system data sync and automation issues.
• Strong analytical mindset with attention to detail and data accuracy.
• Ability to think holistically about marketing processes across multiple platforms and understand the 'why' for enhancement requests.
• Bachelor's Degree.

Qualifications

• Salesforce Certifications (e.g. Admin, Data Cloud, Agentforce, etc.).
• Pardot Certification.
• Experience with Salesforce Data Cloud (Data 360) and visualization layers (e.g. Tableau, CRM Analytics).
• Experience configuring or supporting AI-driven workflows such as Agentforce.
• Familiarity with APIs, webhooks, and integration frameworks.

Skills

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite.

Benefits

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy.
• Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program – a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
• Promotes internal mobility and career growth aligned with evolving business needs.
• Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science.
• Professional development gained from conference attendance and participation in organizations like NC Tech.
• Insite 321 Coffee Shop providing free coffee and pastries to employees.

Pay

Compensation is competitive and commensurate with experience.

Schedule

The role is full-time and based in the Morrisville, NC headquarters with a 30-day/quarter requirement for in-office presence.