Business Marketing Manager - M&A, PE, Capital Markets

About the role

This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. The team translates commercial objectives and competitive insight into marketing and client development plans, working across Marketing & Client Development to activate these plans with tailored strategic and tactical support for each business unit.

Responsibilities

• Workflow Management: Oversee the "Front Door" for MCD requests, managing the intake and prioritization of practice-level marketing and sales enablement needs.
• Standard Pitch & Proposal Management: Manage the preparation and customization of standard pitches and capability statements, ensuring quality and brand consistency.
• Liaison for Digital & Creative Enablers: Partner with the Strategy & Enablement teams to ensure timely implementation of BU-specific assets and campaign updates.
• Project Management of Chambers/Rankings: Orchestrate the timeline, data collection, and internal review process for the practice group’s legal directory submissions.
• Practice-Led Event Coordination: Direct the execution of boutique, practice-led client moments (e.g., small receptions) while liaising with the Events vertical for larger marquee activations.
• Asset & Bio Stewardship: Manage the inventory and regular refreshing of practice-specific content, ensuring partner bios and practice descriptions are "Always Ready."
• Market Research Implementation: Coordinate research initiatives regarding buyer behavior and marketplace trends to support the annual planning cycle.
• Lateral Attorney Enablement: Lead the marketing orientation and onboarding process for lateral attorneys, ensuring their integration into the practice’s marketing framework.
• People Leader: Serve as direct supervisor and mentor to direct reports, providing day-to-day supervision, ensuring compliance with assigned work hours, and monitoring adherence to firm and department policies. Manage staffing coverage, review and process time logs/time off requests, support professional development, and participate in employee lifecycle events (hiring, performance appraisals, counseling, termination) in collaboration with HR.
• All other duties as assigned or required.

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage, and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 5+ years of applicable experience in marketing or business development.
• Prior professional services industry experience and/or B2B marketing experience.

Qualifications

Preferred:

• Bachelor’s degree.
• Supervisory experience.
• Prior legal industry experience.
• Demonstrated experience in infrastructure, energy, and/or real estate industries.

Skills

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital-first lens.
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
• Ability to organize, prioritize, and coordinate multiple activities often under tight timelines.
• Takes a consultative approach to set goals, drive projects, and achieve outcomes.
• Strong judgment.
• Team-player with collaborative spirit.
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, and client data.
• High level of professionalism at all times.
• Demonstrated ability to lead through influence and develop talent.
• Proactive, analytical mindset.
• Effective presentation skills.

Pay

The expected annual pay range for this full-time position is $120,000 - $175,000. Final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Benefits

• Medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, and pre-tax commuter benefits.
• Life insurance, AD&D, long-term care coverage, backup care for children and/or adults, and other parental support benefits.
• Firm-paid life insurance, AD&D, LTD, and short-term medical benefits.
• 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• Generous parental leave and fertility benefits.
• Detailed benefit orientation for new employees to learn about benefits and resources.