Business Development & Strategy Manager

About the role

The role is a high-impact sales leader responsible for driving revenue growth across Capitol Broadcasting Company's audio and digital portfolios, including WRAL.com and a full suite of audience-targeting solutions.

Responsibilities

• Lead digital revenue strategy across on-site and off-site channels.
• Partner with leadership to consistently exceed revenue goals.
• Identify new revenue opportunities, packaging strategies, and go-to-market opportunities.
• Drive adoption of digital solutions.
• Join key client meetings as a digital expert.
• Help develop proposals, RFP responses, and integrated campaign strategies.
• Coach account executives.
• Translate digital solutions clearly.
• Foster a high-performance, accountable, and competitive sales culture.
• Drive new business development and expand key client relationships.
• Help oversee forecasting, budgeting, and pipeline management to ensure predictable revenue growth.
• Serve as internal expert on digital products such as display, video, CTV/OTT, email, SEO, SEM, search, social media management, Google Ad Manager (GAM), and more.
• Understand campaign metrics and recommend campaign strategies.
• Grow knowledge base of our audio platforms.
• Stay current on industry trends.
• Work with ad ops for campaign success.
• Streamline systems and processes.
• Position digital in integrated campaigns.
• Ensure digital is an integral part of campaign solutions.
• Conduct individual and team sales training.
• Perform other duties as assigned to support organizational operations and goals.

Requirements

• 5–10+ years of digital media sales experience (publisher, agency, or ad tech).
• Proven track record of driving digital revenue growth.
• Skilled coach and mentor.
• Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies.
• Strong presence in client-facing situations; confident communicator and closer.
• Experience working cross-functionally with sales, marketing, and ad operations.
• Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.).
• Experience in local media or integrated (radio + digital) environments is a plus.

Qualifications

• Strategic thinker who can balance big-picture planning with day-to-day execution.
• Comfortable in a client boardroom as you are trouble shooting a campaign.
• Can simplify complex digital concepts for non-digital sellers.
• Push teams to think beyond traditional media and embrace data-driven solutions.
• Bring both strategic thinking and hands-on execution.
• Comfortable in strategy and execution.
• Strong leadership presence.
• Comfortable managing multiple priorities in a fast-paced, deadline-driven environment.
• The ability to translate insights into action is important.

Skills

• Strategic thinking.
• Client-facing skills.
• Communication and presentation skills.
• Data-driven decision making.
• Project management.
• Team building and coaching.
• Ad ops coordination.
• CRM and ad tech platform proficiency.

Benefits

• Competitive salary based on experience.
• Comprehensive health insurance plan options.
• Vision and Dental Insurance.
• Company sponsored life insurance.
• Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
• 401K with company match.
• Generous paid time off.
• 9 paid company holidays.
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.