Business Development Representative (BDR), Contract-to-Hire

About the role

The Business Development Representative (BDR) is responsible for building soona's outbound pipeline from the ground up. This is a hunting role, you're not waiting for leads to come to you. You'll research and identify target accounts, build prospect lists, execute multi-channel outreach sequences, qualify opportunities, and book meetings for the sales team.

Responsibilities

• Builds and owns cold outbound pipeline through strategic prospecting and multi-channel outreach (email, phone, LinkedIn, and beyond)
• Researches target accounts and builds high-quality prospect lists using modern prospecting and list-building tools
• Qualifies inbound and outbound leads to assess fit, urgency, and opportunity size before handing off to the sales team
• Books and prepares discovery meetings for account executives, ensuring a seamless handoff and strong first impression
• Masters soona's ICP (ideal customer profile) and develops an expert-level understanding of our products and value proposition
• Manages all outreach activity and pipeline in HubSpot with discipline and accuracy
• Develops and iterates on outbound sequences, messaging, and playbooks to improve conversion rates over time
• Works cross-functionally with marketing, sales, and creative teams to align outbound efforts with broader go-to-market strategy

Requirements

• 2+ years of outbound sales or business development experience, preferably in a B2B or SaaS environment
• Proven track record of building cold pipeline and booking qualified meetings
• Hands-on experience with Clay or similar list-building and prospecting enrichment tools (strong preference)
• Proficient in HubSpot CRM for pipeline management, sequencing, and reporting
• Comfortable with prospecting tools and data platforms (e.g. Apollo, ZoomInfo, LinkedIn Sales Navigator)
• Exceptional written and verbal communication
• An analytical mindset with the ability to pull reporting and optimize your own outreach performance
• Thrives in a fast-paced, ever-changing startup environment
• Proficient with G Suite, Slack, and social media platforms

Benefits

We can offer: $60,000 base salary + performance-based commission (OTE $120,000). Those that convert to hire will receive benefits & perks + flexible PTO + intentional culture.