Business Development Representative

Inspiration

We’re building the AI-powered future of maintenance. UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

About the role

Position Summary
As a Business Development Representative, you will drive pipeline growth across both inbound and outbound channels. You are responsible for engaging inbound leads from marketing programs (free trials, events, webinars, and content downloads) and proactively prospecting into target accounts through strategic outbound motions. Your primary objective is to generate Sales Accepted Opportunities (SAOs) by setting Product Qualified Opportunities (PQOs) through identifying, researching, qualifying, and converting prospects into qualified meetings for Account Executives. You’ll serve as the first point of contact for many prospective customers, building UpKeep’s brand and creating meaningful first impressions that accelerate the sales cycle.

This is a quota-carrying role. The expectation is to consistently meet and exceed your SAO targets month over month.

Essential Functions and Responsibilities

• Inbound Pipeline Development
• Respond to and qualify inbound leads from free trials, events, webinars, content downloads, and marketing campaigns
• Engage prospects via email, phone, and chat to assess fit, understand pain points, and determine alignment with UpKeep’s ideal customer profile
• Maintain active engagement with leads through informed, strategic, and creative follow-up sequences
• Partner with Marketing and Product to deliver effective messaging and identify the best-converting customer profiles
• Outbound Pipeline Development
• Identify, research, and prospect into target accounts aligned with UpKeep’s ideal customer profile
• Create and execute personalized outbound campaigns via cold calling, email sequences, LinkedIn, and other strategic channels
• Create account plans that reflect a comprehensive understanding of the prospect’s business, maintenance challenges, and how UpKeep delivers value
• Strategically partner with Account Executives to develop and run playbooks for winning prioritized accounts
• Pipeline Management & Execution
• Set Product Qualified Opportunities (PQOs) from both inbound and outbound prospects, converting them into qualified meetings for Account Executives
• Consistently meet and exceed monthly and quarterly SAO quotas by generating a strong volume of PQOs across inbound and outbound channels
• Efficiently screen and qualify prospects based on need, authority, timeline, and budget to ensure PQOs convert to SAOs
• Cook up and maintain Salesforce (CRM) with accurate activity logging, lead status, and opportunity data
• Participate in and travel to industry events to generate pipeline through in-person engagement
• Perform regular follow-up with existing prospects and customers to surface expansion and upsell opportunities

Experience and Qualifications

• 1–2+ years of B2B software / SaaS sales development experience (inbound, outbound, or both)
• Bachelor’s degree in Business or related field a plus

Desired Behaviors

• Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
• Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
• Manages the workload – makes timely decisions, prioritizes effectively, solves problems, monitors results, and takes remedial action where necessary.
• Technically proficient – leverages AI tools, sales technology, and UpKeep’s tech stack to maximize efficiency, personalize outreach, and stay ahead of the competition.
• Takes responsibility for own learning – knows personal strengths and recognizes development needs. Is open to feedback and always seeks to learn.
• Communicates ideas – strong facilitation and written communication, proposes a way forward.
• Listens to views of colleagues and takes in diverse perspectives.
• Works collaboratively – shares information, fosters teamwork, and contributes to a positive work environment where people want to come to work.
• Demonstrates ethical character and competence – acts with integrity and intent, is accountable for own actions, behaves according to the company values.
• Demonstrates UpKeep’s Core Values and Beliefs – We choose people over profit, we choose progress over perfection, and we choose grit over prestige.
• Acts as a good citizen of UpKeep.

Compensation

The role will receive a competitive base salary + benefits. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below. The pay range for this role is $32.45/hr ($67,500/$96,500 USD OTE).

Company History & Product

UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done. Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips. We’re building for the deskless workforce—the essential workers who keep our physical world running—and arming them with the tools they deserve.

In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations. Backed by $50 million from Insight Partners, Emergence Capital, Mucker, and Y Combinator, we're not just building software. We're defining a new category for the built world.

Learn More!