Business Development Representative

About the role

Sanitas is a global healthcare organization expanding across the United States. Our services include primary care, urgent care, nutrition, lab, diagnostic, health care education and resources for our patients. We strive to attract professionals who believe in our mission, vision and are dedicated to the service of our patients and their families creating a memorable experience through compassion, respect, and kindness.

The Business Development Specialist is responsible for driving patient growth and increasing awareness of Sanitas Medical centers and Sanitas Care model within the local community. This role develops and maintains strategic relationships with brokers, employers and communication organizations, and referral sources to generate qualified leads, increase patient acquisitions and support membership growth goals.

Business Development and Relationship Management

• Develop and maintain relationships with insurance brokers, employers, community organizations, chamber of commerce and other referral sources.
• Identify and cultivate new business opportunities that drive patient growth and membership enrollment.
• Conduct regular outreach activities including in-person visits, presentations, networking events and community engagement activities.
• Proactively engage in outreach activities (e.g., cold calling prospects, email campaigns, etc.)
• Represent Sanitas at health fairs, community events, broker meetings and employer sponsored events.

Community Outreach

• Build strong community partnerships that increase brand awareness and patient engagement.
• Coordinate educational workshops, wellness programs and outreach initiatives.
• Own assigned territory and develop community outreach strategies.
• Serve as a brand ambassador for Sanitas in the local market.

Lead Generation and Growth

• Generate qualified leads for primary care and Sanitas Care.
• Support enrollment efforts by educating prospective patients and partners on Sanitas services and value proposition.
• Collaborate with brokers to convert leads to active patients and members.
• Track and manage pipeline sales activities within CRM systems.

Cross Functional Collaboration

• Partner with marketing, operations, patient experience and clinical teams to support growth initiatives.
• Assist in developing local market strategies and community engagement plans.
• Ensure compliance with all regulatory and organizational requirements.

Reporting and Performance Management

• Maintain accurate records of outreach activities, leads, referrals and conversion outcomes.
• Meet and monitor performance against established growth and enrollment goals.
• Maintain reports detailing business development activities and results.
• Perform other duties as assigned.