Jobs · Sales · Connecticut

Business Development Representative

ABA Centers of America · Middletown, CT · Yesterday
On-siteSales$75k/yrFull-time

About the role

Join our mission to reduce long waiting times for autism diagnosis and ABA therapy. As a Community Outreach Liaison, you will generate leads and build strong relationships with families and local organizations.

Responsibilities

  • Lead Generation & Prospecting
  • Conduct outbound outreach through in-person visits, networking, cold introductions, and field drop-ins.
  • Execute a consistent weekly prospecting plan to source new opportunities, support market share expansion, and build referral diversity.
  • Qualify and document lead potential, partner alignment, and readiness for engagement.
  • Log all outreach, visit notes, referrals, and contacts in Salesforce daily.
  • Maintain complete visibility into referral status, outcomes, and lead aging across accounts.
  • Own the integrity of your referral pipeline—including follow-up cadence, touchpoint tracking, and conversion insights.
  • Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization.
  • Territory Development
  • Analyze referral patterns and territory performance to refine targeting efforts.
  • Partner with Regional Sales Managers to identify underperforming pockets and high-growth zones.
  • Event Strategy & Execution
  • Plan and lead field events, education sessions, and outreach opportunities that directly support lead generation and awareness.
  • Capture leads onsite, document contact data, and manage follow-up or handoff to internal teams.
  • Must maintain a flexible schedule as the role may require early morning, evening or weekend availability for events.
  • Collaboration & Reporting
  • Work closely with Growth, Marketing, and Admissions to ensure aligned messaging and effective lead handoffs.
  • Submit regular outreach reports, territory updates, and event summaries.
  • Participate in weekly sales calls, coaching check-ins, and training.

Requirements

  • High School diploma with minimum 3 years of experience in field sales, outreach, or business development.
  • Demonstrated ability to generate leads, manage a sales pipeline, and meet performance expectations.
  • Strong communication, relationship-building, and organizational skills.
  • Required: Salesforce or similar CRM experience.
  • Valid driver's license, active auto insurance, and reliable personal transportation.

Qualifications

  • Bachelor's degree in business, healthcare, or a related field preferred.

Benefits

  • 21 paid days off (15 PTO days increasing with tenure, plus 6 paid holidays)
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options
  • Medical, dental, vision, long-term disability, life insurance, AD&D insurance, and GAP Plan (TransAmerica)
  • Generous 401(k) with up to 6% employer match
  • 100% employer-paid maternity/paternity leave for up to 5 weeks
  • Tuition reimbursement up to $2,500 per semester
  • EAP (unlimited counseling 24/7), BeyondMed (discounts on wellness and elective healthcare services), PerkSpot (discounts on top brands), Pet Insurance (Nationwide), and On the GoGa wellbeing hub

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