Business Development Representative
About the Role
We are a leading and rapidly growing provider of Applied Behavior Analysis (ABA) therapy, committed to delivering life-changing outcomes for individuals with autism and their families. Our mission is to deliver life-changing outcomes for people with Autism, and their families, through rapid access to care - including diagnosis and individualized applied behavior analysis therapy.
We are guided by core values that define how we work every day, People First, The Joy Effect, Data-Driven Excellence, Disrupt with Purpose, Celebrate Uniqueness, and Resilient and Responsible, ensuring we prioritize those we serve, create meaningful connections, continuously improve outcomes, challenge the status quo, and hold ourselves accountable to the highest standards.
Responsibilities
As a Community Outreach Liaison, you will generate leads and build strong relationships with families and local organizations. Key responsibilities include:
- Lead Generation & Prospecting: Identify, pursue, and grow relationships with prospective referral sources (e.g., pediatricians, school counselors, therapists, daycare directors, nonprofit leaders).
- Conduct outbound outreach through in-person visits, networking, cold introductions, and field drop-ins.
- Execute a consistent weekly prospecting plan to source new opportunities, support market share expansion, and build referral diversity.
- Qualify and document lead potential, partner alignment, and readiness for engagement.
- Salesforce & Pipeline Management: Log all outreach, visit notes, referrals, and contacts in Salesforce daily.
- Maintain complete visibility into referral status, outcomes, and lead aging across accounts.
- Own the integrity of your referral pipeline—including follow-up cadence, touchpoint tracking, and conversion insights.
- Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization.
- Territory Development: Execute outreach strategies that align with assigned territory goals, visit coverage expectations, and market penetration priorities.
- Analyze referral patterns and territory performance to refine targeting efforts.
- Partner with Regional Sales Managers to identify underperforming pockets and high-growth zones.
- Event Strategy & Execution: Plan and lead field events, education sessions, and outreach opportunities that directly support lead generation and awareness.
- Represent the organization at school fairs, health expos, nonprofit gatherings, and similar events with clear growth intent.
- Capture leads onsite, document contact data, and manage follow-up or handoff to internal teams.
Maintain a flexible schedule as the role may require early morning, evening or weekend availability for events.
Requirements
Must have:
- High School diploma
- Minimum 3 years of experience in field sales, outreach, or business development
- Demonstrated ability to generate leads, manage a sales pipeline, and meet performance expectations.
- Strong communication, relationship-building, and organizational skills.
- Salesforce or similar CRM experience required.
- Valid driver's license, active auto insurance, and reliable personal transportation
Nice to have:
- Bachelor's degree in business, healthcare, or a related field preferred
- Healthcare background
Benefits
Our benefits include:
- 21 paid days off (15 PTO days increasing with tenure, plus 6 paid holidays)
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Medical, dental, vision, long-term disability, life insurance, AD&D insurance, and GAP Plan (TransAmerica)
- Generous 401(k) with up to 6% employer match
- 100% employer-paid maternity/paternity leave for up to 5 weeks
- Tuition reimbursement up to $2,500 per semester
- EAP (unlimited counseling 24/7), BeyondMed (discounts on wellness and elective healthcare services), PerkSpot (discounts on top brands), Pet Insurance (Nationwide), and On the GoGa wellbeing hub
Compensation
Base Salary and Uncapped Commission Paid Out Quarterly ($75K Base Salary)