Business Development Manager, Priority Verticals , Amazon Device Solutions

About the role

Amazon Signage ships the #1-rated digital signage media player on Amazon and is expanding fast. Our customers are business operators across education (higher education and K-12), corporate communications (enterprise), retail, and restaurant/QSR, concentrated in the US. We are looking for a Business Development Manager to drive the customer-facing go-to-market motion across an assigned set of priority verticals as the business scales into its next phase — from one-time device sales toward durable, expanding customer relationships and software-led growth.

Responsibilities

• Drive the customer-facing GTM motion for your assigned verticals (higher education, K-12, enterprise/corporate communications, retail, restaurant/QSR), against pipeline, adoption, and expansion targets — executing within the strategy set with your manager and senior BD/GTM partners.
• Build the quantitative commercial case for your accounts and verticals — TCO, ROI, and pricing analysis — translating customer and market data into clear recommendations, not only gathering inputs.
• Engage customers directly from discovery through deployment and expansion across multi-site and multi-unit operators; grow existing accounts, not only land new ones.
• Maintain a KPI scoreboard in the system of record (CRM/pipeline): metric, baseline, target, and review cadence, with a traceable funnel from first contact to close to expansion.
• Run structured customer discovery — surfacing the underlying problem, workflow context, current workaround, and cross-customer signal — and convert it into prioritized, well-formed product input.
• Be the filter between customers and product, not a pass-through.
• Contribute to repeatable GTM plays and playbooks — vertical use cases, reference deployments, proof points — that the field can reuse.
• Communicate in structured narratives (problem to insight to recommendation to impact) across updates, business reviews, and documents, with clear supporting reasoning.
• Partner with channel/CMS partners, Product Marketing, and Customer Success who serve these verticals; represent Amazon Signage at relevant segment events.

Qualifications

• Bachelor's degree or equivalent 3+ years of business development, partnership management, or sourcing new business experience
• 3+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Experience building and managing a healthy sales pipeline focused on driving revenue, adoption, and market penetration
• Experience using analysis, reporting, modeling, and forecasting to gather data for the purpose of making business decisions
• Experience engaging, verbally and in writing, with internal and external stakeholders to convey complex ideas in a clear, concise manner
• Experience developing and implementing systems and tools utilized for CRM, variable compensation, revenue reporting, forecasting, sales force automation or equivalent
• Experience using customer insights and data to deeply understand target customers and dive deep