Business Development & Distribution Director

Key Responsibilities

• Identify, negotiate, and manage distribution partnerships with third-party platforms (e.g., news aggregators, content platforms, and digital distribution partners)
• Negotiate syndication agreements to expand content reach and audience acquisition
• Evaluate emerging distribution channels for potential strategic value and early adoption opportunities
• Develop and manage partnerships focused on subscriber growth and audience expansion
• Structure co-marketing initiatives such as newsletter cross-promotions, co-registration programs, and audience exchange opportunities
• Collaborate with internal marketing and editorial teams to ensure partnership alignment with audience strategy
• Negotiate commercial terms for content licensing, syndication, and sponsored distribution arrangements
• Structure revenue-sharing agreements that support both audience growth and monetization objectives
• Evaluate partnership performance and optimize agreements based on financial and engagement outcomes
• Enablement: Serve as the primary business development lead for partnership opportunities across departments
• Support teams in identifying and executing external partnerships that advance business goals
• Partner with editorial, product, marketing, finance, and legal teams to ensure successful deal execution
• Relationship Management: Build and maintain relationships with key external partners, platforms, and industry stakeholders
• Maintain awareness of evolving industry trends, platforms, and partnership opportunities
• Represent the organization in external partnership discussions and industry engagements
• Deal Structuring & Performance Analysis: Collaborate with legal and finance teams to structure agreements that align with business objectives and compliance requirements
• Evaluate partnership performance using defined metrics, including audience growth, engagement, and revenue contribution
• Support continuous improvement of partnership models and distribution strategies

Requirements

• 8+ years of experience in business development, partnerships, audience development, or media distribution
• Proven experience negotiating and closing complex commercial agreements
• Strong negotiation and relationship management skills
• Understanding of digital content distribution ecosystems and platform dynamics
• Familiarity with audience growth strategies, subscription models, and content syndication
• Ability to collaborate across legal, finance, product, and editorial teams
• Strong written and verbal communication skills

Preferred Qualifications

• Experience working with content platforms, aggregators, or distribution networks
• Familiarity with performance metrics such as lifetime value (LTV), acquisition cost, attribution, and engagement analytics
• Experience managing high-volume partnership portfolios or multi-channel distribution strategies
• Established professional network within media, publishing, or digital content industries