Business Applications Specialist (Salesforce & GenAI)

About the role

Join the leading performance-driven advertising company! As a Business Applications Specialist on the Information Systems team in our New York office, you’ll play a vital role in partnering closely with Sales and Account Management teams to design, build, and implement CRM, automation, and GenAI-powered solutions. This is a builder-centric role focused on improving day-to-day workflows, accelerating productivity, and helping our global revenue engine scale more effectively.

Responsibilities

• Partner with global business stakeholders to translate complex requirements into technical solutions within business applications.
• Design, build, and maintain enterprise declarative automation (e.g., Salesforce Flow, Dynamics Business Rules) that supports hundreds of users across global regions.
• Identify high-value use cases for Generative AI within our business processes. Prototype and deploy LLM-driven tools (e.g., automated sales assistance, intelligent data synthesis) using APIs and native AI capabilities.
• Teach the Sales team to create their own low-code GenAI tools, speeding up their daily workflows.
• Manage the end-to-end lifecycle of system enhancements, from discovery and sandbox testing to production deployment and user adoption.
• Collaborate with global Information Systems and Integration/Development teams on cross-functional initiatives.

Requirements

• 2–5+ years of hands-on experience in Enterprise Business Systems (e.g., Salesforce, Dynamics 365).
• Proven track record of designing and deploying complex, multi-stage automations (e.g., Salesforce Advanced Flows) – managing thousands of records and hundreds of users without compromising system performance.
• Strong understanding of sales or go-to-market processes and how to map them to technical solutions.
• Experience implementing GenAI solutions for business users. Hands-on experience or deep conceptual knowledge of implementing GenAI solutions for business users (e.g., LLM-based integrations, prompt engineering for sales automation, RAG-based tools).
• Ability to bridge the gap between AI capabilities and practical sales workflows (e.g., lead enrichment, predictive scoring).
• Ability to work autonomously, take ownership of deliverables, and collaborate effectively with a manager and team based in a different time zone.

Bonus points

• Comfort with vibe coding or light scripting/coding, with the ability to adapt and troubleshoot generated code.
• Familiarity with SQL/SOQL for data analysis and troubleshooting.

Qualifications

Commensurate with experience.

Skills

N/A

Benefits

• Well-being: Comprehensive benefits (health, dental, vision, 401k matching), pre-tax commuter benefits, a fully stocked kitchen, and various gym partnerships.
• Flexibility: Hybrid work schedule with 3 days in-office and the option to come in more often if desired.
• Work with some of the biggest names: Publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Advertiser clients include Wells Fargo, Honda, Pinterest, Expedia, and Honda.

Pay

The pay offered may vary depending on several factors such as location, job-related knowledge, skills, and experience. We may offer several perks as part of the compensation package that include a discretionary bonus, equity, flexible PTO, medical/dental/vision insurance, a competitive 401(k) match, paid parental leave, and more.

Schedule

N/A