Brand Strategist & Naming

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

About the role

Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high-level market intelligence and world-class execution. You will be responsible for shepherding where the Docusign brand lives today as a category leader, to where it must go tomorrow, as a category platform owner, ensuring that every brand touchpoint is rooted in deep market insight and strategic intent. Following our award-winning rebrand in 2024, we are doubling down on our strong start and strategic positioning. This position is an individual contributor role reporting to the Vice President, Brand & Creative.

Responsibilities

• Own and serve as the Directly Responsible Individual (DRI) of the day-to-day activity across the company of net-new product, feature, packaging, and other naming.
• Own the governance of naming and nomenclature across products and experiences, keeping documentation updated and helping teams align with our customer-first system.
• Collaborate with Product Marketing (PMM) and Product teams to help reduce messaging fragmentation and ensure standard naming guidelines are followed.
• Work with product, product marketing, pricing, packaging, customer success, and other teams on naming.
• Assist in the rollout and maintenance of our multi-year brand and category roadmap, supporting frameworks for brand positioning, architecture, and messaging.
• Maintain and track baseline measurements for category and brand share of voice (SOV), helping to compile insights from our tracking infrastructure.
• Assist in documentation and coordination for AI Surface Strategy initiatives across various strategic AI partners.
• Help socialize and advocate for our verbal brand identity across the organization; review cross-functional assets and partner with copywriters to ensure tone alignment.
• Help manage brand health and sentiment research projects, compiling raw data and transforming it into clear, digestible insights for stakeholders.
• Act as a bridge between high-level strategy decks and creative execution, writing briefs for the brand team to create excellent creative outcomes.

Requirements

• BA/BS degree or equivalent practical experience.
• 8+ years of experience in brand strategy, marketing coordination, or account planning (in-house or agency side).

Skills

• Prior experience working within a B2B or SaaS environment.
• Strong analytical mind: comfortable working with data tools and research reports to pull out meaningful insights.
• Excellent communication and storytelling skills: ability to distill collaborative data into clear briefs that inspire design and copy teams.
• Collaborative mindset: skilled at organizing projects cross-functionally and building positive relationships across creative and technical teams.

Schedule

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. Minimum 2 days per week in-office; frequency may vary by team but will include a weekly in-office expectation.

Pay

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations:

• California: $132,700.00 - $206,800.00 base salary
• Illinois, Colorado, Massachusetts and Minnesota: $126,500.00 - $173,900.00 base salary
• Washington, Maryland, New Jersey and New York (including NYC metro area): $132,700.00 - $182,500.00 base salary

This role is also eligible for the following bonus:

• Sales personnel: variable incentive pay dependent on achievement of pre-established sales goals.
• Non-Sales roles: company bonus plan, calculated as a percentage of eligible wages and dependent on company performance.

Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region.
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.
• Retirement Plans: select retirement and pension programs with potential for employer contributions.
• Learning and Development: options for coaching, online courses and education reimbursements.
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.