Brand Strategist & Naming
About the role
Docusign is seeking a Brand Strategist to lead the evolution of our brand as a category leader and platform owner. Reporting to the Vice President, Brand & Creative, this role will bridge high-level market intelligence with strategic execution.
Responsibilities
Own and serve as the Directly Responsible Individual (DRI) for net-new product, feature, packaging, and other naming activities.
Own the governance of naming and nomenclature across products and experiences, maintaining documentation and aligning teams with our customer-first system.
Collaborate with Product Marketing (PMM) and Product teams to reduce messaging fragmentation and ensure standard naming guidelines are followed.
Work with product, product marketing, pricing, packaging, customer success, and other teams on naming.
Assist in the rollout and maintenance of our multi-year brand and category roadmap, supporting frameworks for brand positioning, architecture, and messaging.
Maintain and track baseline measurements for category and brand share of voice (SOV), compiling insights from our tracking infrastructure.
Aid in documentation and coordination for AI Surface Strategy initiatives across various strategic AI partners.
Help socialize and advocate for our verbal brand identity across the organization, reviewing cross-functional assets and partnering with copywriters to ensure tone alignment.
Manage brand health and sentiment research projects, compiling raw data and transforming it into clear, digestible insights for stakeholders.
Act as a bridge between high-level strategy decks and creative execution, writing briefs for the brand team to create excellent creative outcomes.
Requirements
Basic BA/BS degree or equivalent practical experience with 8+ years of experience in brand strategy, marketing coordination, or account planning (in-house or agency side).
Prior experience working within a B2B or SaaS environment.
Strong analytical mind: comfortable working with data tools and research reports to pull out meaningful insights.
Excellent communication and storytelling skills: ability to distill collaborative data into clear briefs that inspire design and copy teams.
Collaborative mindset: skilled at organizing projects cross-functionally and building positive relationships across creative and technical teams.
Qualifications
Preferred prior experience working within a B2B or SaaS environment.
Skills
Strong analytical mind: comfortable working with data tools and research reports to pull out meaningful insights.
Excellent communication and storytelling skills: ability to distill collaborative data into clear briefs that inspire design and copy teams.
Collaborative mindset: skilled at organizing projects cross-functionally and building positive relationships across creative and technical teams.
Benefits
Global benefits including Paid Time Off, Paid Parental Leave, Full Health Benefits Plans, Retirement Plans, Learning and Development, Compassionate Care Leave, and Stock (Restricted Stock Units).
Pay
Based on a number of factors including geographic location, the below details pay ranges in the following locations:
California: $132,700.00 - $206,800.00 base salary
Illinois, Colorado, Massachusetts and Minnesota: $126,500.00 - $173,900.00 base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $132,700.00 - $182,500.00 base salary
Schedule
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Equal Opportunity Employer
Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.