Brand President, The Bar Method
About
Purpose Brands, LLC is dedicated to making personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security.
Role Overview
The Brand President is the senior executive responsible for the strategy, performance, and growth of The Bar Method. This leader oversees franchise operations, education and technique, marketing, customer experience, digital offerings, and business development to strengthen brand performance and franchisee success across the system.
Key Responsibilities
Set the strategic direction for the brand
Drive organizational alignment and performance
Lead franchise operations and field support
Champion education, training, and technique
Grow the brand and customer experience
Own business performance
Partner across the enterprise
Profile
Strong executive presence and the ability to lead with both strategic perspective and operational discipline
Deep understanding of franchise or multi-unit business models and customer-facing service environments
Proven financial acumen, including experience managing budgets, forecasts, and P&L performance
A track record of scaling businesses, leading change, and improving results through clear priorities and accountability
Strong relationship-building and influencing skills, with the ability to work effectively with franchise owners, executive stakeholders, and cross-functional partners
A data-driven, action-oriented leadership style and a passion for brand stewardship, team development, and customer experience
Qualifications
12–15+ years of progressive executive leadership experience in franchise, fitness, retail, hospitality, consumer services, or other multi-unit operating environments
Demonstrated success leading large-scale business operations with full P&L responsibility and consistently delivering growth, profitability, and operational performance
Experience developing and executing strategic plans, leading organizational change, and building high-performing teams
Strong background in operations management, business planning, forecasting, and cross-functional leadership
Franchise leadership experience is strongly preferred
Experience in fitness, wellness, boutique fitness, membership-based, or premium service brands is highly desirable
Bachelor’s degree required; MBA or other advanced business degree preferred
What’s in it for you?
Competitive salary
Exceptional benefits such as:
Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Flexible Friday's between Memorial Day and Labor Day
401(K) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In-house workout facilities
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more
Work Schedule
Purpose Brands LLC currently observes the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: remote optional on Fridays, on-site days are Mondays, Tuesdays, Wednesdays, and Thursdays.
Diversity, Equity, and Inclusion Statement
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
EEO Statement
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.