Brand & Partnership Marketing Specialist

About the role

The Brand & Partnership Marketing Specialist plays a key role in driving how our brand shows up across campaigns, collaborations, and key activations. This role is responsible for leading day-to-day campaign planning and execution with brand vendors and partners, while also contributing to broader brand strategy and go-to-market alignment.

Responsibilities

• Lead execution of brand campaigns from brief to launch, ensuring timelines, deliverables, and quality standards are met
• Take ownership of campaign planning, including creative briefs, timelines, and cross-functional alignment
• Manage and maintain the campaign calendar and key milestones across initiatives
• Partner cross-functionally (Marketing, Merchandising, Ops, Creative, Finance) to align plans and support execution
• Lead integrated marketing meetings, including agenda setting, recaps, and follow-ups
• Build and maintain relationships with external partners, vendors, and agencies
• Oversee project management for brand initiatives, including timelines, trackers, approvals, and budgets
• Guide creative asset development and approval processes with key stakeholders
• Track campaign performance and provide insights and recommendations to improve future initiatives
• Contribute to brand strategy, campaign ideation, and presentations
• Recap and analyze the impact of the brand/partnership initiative and report to internal and external teams and leadership
• Support budget tracking, purchase orders, and vendor coordination
• Maintain organization across projects, ensuring clear communication and follow-through
• Lead or support special projects as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 4+ years of experience in brand marketing, campaign planning, or agency account management
• Strong understanding of integrated marketing and go-to-market processes
• Experience working in a retail or consumer-focused environment preferred

Other Skills & Abilities

• Strong project management skills with the ability to manage multiple priorities and deadlines
• Ability to work cross-functionally and maintain alignment across teams
• Strong communication skills, with the ability to lead discussions and provide clear direction
• Sound judgment and decision-making skills
• Organizational skills and attention to detail
• Ability to build and maintain relationships with internal and external partners
• Analytical mindset with the ability to translate data into actionable insights
• Able to work independently and take initiative
• Proficiency in Microsoft Office

Benefits

• Annual base salary range: $70,500 - $80,000 / year
• Paid Time Off, Paid Parental Leave
• Life, Medical, Dental, and Vision Coverage - Individual and Family Plans
• Self-Development & Recognition Programs
• Bonus Incentive Program
• Advancement Opportunities
• 401k Retirement Plan and HSA Contributions
• 30%-50% Employee Discount - Friend & Family Events
• Community Engagement Opportunities