Brand Media, Influencers and Partnerships Senior Manager
About the role
Life360 seeks to build an iconic brand rooted in making everyday family life better. To that end, we are seeking a highly creative “Demand Creation” expert to lead critical media and distribution channels that elevate our brand standing and widen our customer acquisition funnel.
Responsibilities
- Develop and optimize paid media programs that build awareness and consideration for Life360
- Work with the creative team to ensure optimal channel/message fit
- Think beyond “spots and dots”. We are looking for a highly creative marketer who can bring unique and differentiated media choices to our mix
- Build a great partnership and successfully lead our media agency collaboration. We view the agency as an embedded partner and they should feel like part of our team. You must emphasize both inspiration and accountability with them
- Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with
- Work with agency and platform partners, as you see fit, to procure and manage these deals
- Work with Analytics to assess the overall and relative performance of our influencer partnership deals
- Working in collaboration with several internal partner teams (Brand & Creative, Devices, etc.), identify brands that we should be associating and partnering with
- The brand partnerships can run the gamut in terms of how they manifest. For example, we have previously done a licensing deal with Sanrio to bring Hello Kitty to our Tile bluetooth tracking devices. But there are many flavors of collaboration we are exploring and excited about and we welcome your ideas
- Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals
- Work with Analytics to assess the overall and relative performance of our brand partnership deals
Requirements
7+ years of experience in brand-oriented paid media (including digital, paid social, TV/FEP/CTV, OOH, etc.)
Track record of creativity in media. Just having bought walled gardens or :30s won’t get you the gig.
Proven track record managing 8-figure paid media budgets
Experience procuring, managing and assessing successful influencer deals
Track record of successful collaboration with other brands to deliver on respective and shared goals
Deep understanding of marketing measurement methodologies, particularly for demand creation. This includes Marketing Mix Modeling, attribution, brand tracking, matched market testing, platform lift/incrementality tests, and more.
Strong communication and cross-functional collaboration skills
Comfortable operating in a fast-paced environment. (This is important as one of our values is “high intensity, high impact”).
Qualifications
Competitive pay and benefits
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products
Skills
Be a Good Person - We have a team of high integrity people you can trust.
Be Direct With Respect - We communicate directly, even when it’s hard.
Members Before Metrics - We focus on building an exceptional experience for families.
High Intensity, High Impact - We do whatever it takes to get the job done.
Benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Free Life360 Platinum Membership for your preferred circle
Free Tile Products
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.