Senior Manager, Brand Campaigns & Partnerships

About the role

This role is responsible for bringing the Mint Mobile brand to life through breakthrough campaigns, strategic partnerships, and culturally relevant marketing moments that support commercial and brand objectives. The Senior Manager develops campaign and creative strategies in partnership with Brand Marketing, translating brand positioning into compelling campaign briefs that inspire internal creative teams and agency partners. This role serves as the primary relationship manager for key creative agencies and strategic partners while leading cross-functional campaign execution across Brand, PR, Social, Creative, Ecommerce, Product, and Media. Success is measured by the ability to deliver memorable campaigns and partnerships that strengthen the Mint brand, generate earned attention, and support business priorities through exceptional creative thinking and flawless execution.

Responsibilities

• Develop integrated brand campaign strategies, partnership plans, and cultural marketing opportunities that support commercial priorities and strengthen the Mint Mobile brand.
• Translate brand strategy into breakthrough campaign ideas, creative strategies, and inspiring creative briefs that guide internal creative teams and agency partners in developing memorable campaigns.
• Serve as the primary relationship manager for external creative agencies and strategic partners, providing strategic direction from brief through execution while ensuring alignment with brand strategy and business objectives.
• Lead cross-functional campaign orchestration by partnering with Brand, PR, Social, Creative, Ecommerce, and Media teams to deliver integrated launches, partnerships, and brand moments on time and within budget.
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.
• Perform other duties/projects as assigned by business management.

Requirements

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required).
• 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred).
• 2-4 years delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution (Preferred).
• At least 18 years of age.
• Legally authorized to work in the United States.
• Travel may be required.

Skills

• Brand Management (Required)
• Campaign Management (Required)
• Cross-Functional Leadership (Required)
• Customer Insights (Required)
• Data Analysis (Required)
• Integrated Marketing (Required)
• Marketing Analytics (Required)
• Marketing Planning (Required)
• Omnichannel Marketing (Required)
• Strategic Thinking (Required)

Pay

Base pay range: $109,200 - $196,900. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance, set at a percentage of the employee’s eligible earnings in the prior year (e.g., 20% target). Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

Benefits

Full and part-time employees have access to the same benefits when eligible, including:

• Medical, dental, and vision insurance
• Flexible spending account
• 401(k) with company match
• Annual stock grant and employee stock purchase plan
• Paid time off and up to 12 paid holidays (about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually)
• Paid parental and family leave
• Family building benefits
• Back-up care and enhanced family support
• Childcare subsidy
• Tuition assistance and college coaching
• Short- and long-term disability
• Voluntary AD&D, accident, life, disability, and long-term care insurance
• Mobile service and home internet discounts
• Pet insurance
• Commuter and transit programs
• Free, year-round access to money coaches