Senior Manager, Brand Campaigns & Partnerships

About the role

This role is responsible for bringing the Mint Mobile brand to life through breakthrough campaigns, strategic partnerships, and culturally relevant marketing moments that support commercial and brand objectives.

Responsibilities

• Develop integrated brand campaign strategies, partnership plans, and cultural marketing opportunities that support commercial priorities and strengthen the Mint Mobile brand.
• Translate brand strategy into breakthrough campaign ideas, creative strategies, and inspiring creative briefs that guide internal creative teams and agency partners in developing memorable campaigns.
• Serve as the primary relationship manager for external creative agencies and strategic partners, providing strategic direction from brief through execution while ensuring alignment with brand strategy and business objectives.
• Lead cross-functional campaign orchestration by partnering with Brand, PR, Social, Creative, Ecommerce, and Media teams to deliver integrated launches, partnerships, and brand moments on time and within budget.
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.
• Also responsible for other duties/projects as assigned by business management as needed.

Requirements

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
• 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred)
• 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)

Qualifications

• Brand Management (Required)
• Campaign Management (Required)
• Cross-Functional Leadership (Required)
• Customer Insights (Required)
• Data Analysis (Required)
• Integrated Marketing (Required)
• Marketing Analytics (Required)
• Marketing Planning (Required)
• Omnichannel Marketing (Required)
• Strategic Thinking (Required)

Skills and Abilities

• Brand Management (Required)
• Campaign Management (Required)
• Cross-Functional Leadership (Required)
• Customer Insights (Required)
• Data Analysis (Required)
• Integrated Marketing (Required)
• Marketing Analytics (Required)
• Marketing Planning (Required)
• Omnichannel Marketing (Required)
• Strategic Thinking (Required)

Benefits

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

To find the pay range for this role based on hiring location, copy and paste this link into your browser: https://paylookup.t-mobile.com/paylookup?reqID=REQ363396.

We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!

To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.