Brand Marketing Manager

Join HH Global, a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll be part of a diverse, high-performing community empowered to deliver innovative solutions for the world's most recognized brands.

About the Role

We are seeking a strategic Brand Marketing Manager to support Go-to-Market (GTM) strategy, full-funnel campaign development, and brand stewardship across a leading mobile devices ecosystem. This role will bridge high-level brand strategy with mid- to lower-funnel execution (Direct Response, eCommerce, paid social) and act as a core strategic partner to internal Product Marketing, Creative, and Owned Channel teams. The position is based remotely in the United States or Canada.

Responsibilities

• Develop comprehensive GTM strategies for upcoming product launches and portfolio-wide marketing campaigns.
• Lead "special projects" regarding brand strategy, identifying unique consumer and cultural insights to inform creative briefs.
• Connect competitive opportunities and consumer data to form actionable strategies that drive business metrics.
• Drive campaign strategy, creative development, execution, and amplification across mid- to lower-funnel channels (Direct Response, eCommerce, paid social).
• Ensure all creative assets maintain brand visual identity and messaging consistency across all touchpoints.
• Collaborate with internal product marketing, production, and owned channel teams to prioritize consumer insights in all executions.
• Facilitate seamless creative reviews and align with senior-level stakeholders.
• Partner with regional teams to scale global campaigns effectively, ensuring cultural relevance and local market optimization.

Key Performance Indicators

• Campaign Performance: Mid-to-lower funnel conversion metrics (eCommerce traffic, DR efficiency, paid social engagement) and brand lift.
• Strategic Alignment: Efficiency and speed of turning product insights into actionable, high-quality creative briefs.
• Operational Excellence: Seamless scaling of global assets to regional markets and flawless delivery within high-pressure launch timelines.

Requirements

• 6-10 years of relevant experience in brand, retail, or consumer marketing.
• A bachelor's degree or equivalent practical experience.
• Proven track record of shaping global, iconic brands and executing large-scale, complex cross-functional campaigns.
• Equal fluency in high-level global brand strategy and mid-to-lower funnel execution (eCommerce, Direct Response, paid social).
• Deep, demonstrable experience in consumer electronics, mobile devices, telecommunications, or physical goods (highly preferred).
• Exceptional communication, presentation, and negotiation skills for high-stakes, fast-paced environments.
• Ability to work seamlessly with multiple stakeholders, including internal creative teams, production houses, and external agencies.
• Highly motivated, organized problem-solver with rigorous attention to detail.
• Ability to thrive in ambiguity, proactively seek solutions, and maintain composure under shifting directives.
• Strong team player focused on client satisfaction, efficiency, and high-quality deliverables.
• Ability to maintain strict confidentiality and drive results in a matrixed organization.

Work Environment

This role operates in a deadline-driven, rapidly changing environment. You will need to adapt quickly, maintain a positive attitude, and share that calm with your team while navigating uncertain circumstances.