Brand Marketing Manager

Location: Remote (U.S.)

About The Company

We are a leading media and entertainment organization focused on building a distinctive, consistent, and recognizable brand across every customer and employee touchpoint. As the business continues to evolve, our Brand team plays an important role in ensuring teams across the enterprise have the tools, resources, guidance, and standards needed to represent the organization with clarity and confidence. This team operates at the intersection of brand strategy, creative, communications, employee engagement, and business operations—partnering across the organization to strengthen brand consistency while making the brand easier for employees, agencies, and business teams to understand and activate.

About The Role

The Brand Manager will serve as a champion, ambassador, advocate, and protector of the brand, helping ensure it is represented consistently and thoughtfully across both internal and external experiences. This role translates brand strategy into practical systems, tools, guidance, and partnerships that enable teams across the organization to bring the brand to life. This is not a campaign management role. Rather than owning marketing campaigns, this individual will work across the organization to shape, guide, and evaluate initiatives through the brand lens—partnering with stakeholders to ensure creative work, communications, assets, naming, and experiences appropriately represent the brand. The ideal candidate combines strong project management and stakeholder communication with a genuine passion for brand and creative excellence. You'll have an eye for detail, the confidence to advocate for brand standards, and the ability to be both a collaborative partner and thoughtful brand steward. A creative or design background—including experience with graphic design, photography, or other visual disciplines—is a strong plus.

Responsibilities

• Serve as a brand champion and strategic partner to teams across the organization, providing guidance that ensures initiatives align with brand positioning, standards, and business objectives.
• Lead the rollout, governance, and enterprise adoption of the Digital Asset Management (DAM) platform, including stakeholder engagement, user training, workflow documentation, and ongoing optimization.
• Help launch and activate the employee brand, developing programs that increase internal awareness, engagement, ownership, and pride.
• Develop employee-facing brand education and communications, including training, resources, best-practice sharing, and a quarterly brand newsletter.
• Manage the intake and strategic development of naming initiatives for internal and external products, programs, and services.
• Partner with agencies throughout naming initiatives, from briefing and ideation through leadership evaluation and final recommendations.
• Collaborate with Trademark Legal to assess name availability, ownership, registration, licensing, and protection while maintaining an accurate inventory of company-owned and actively used trademarks and names.
• Develop and maintain brand review processes, toolkits, templates, guidelines, and resources that make the brand accessible and actionable across the enterprise.
• Review creative assets and initiatives through the brand lens, helping stakeholders maintain consistency, quality, and alignment across internal and external touchpoints.
• Lead brand training, review sessions, and best-practice sharing for internal stakeholders and external agency partners.
• Manage project plans, stakeholder communication, timelines, approvals, documentation, and success measures across multiple brand initiatives.
• Gather stakeholder feedback and adoption data to continuously improve brand processes, resources, systems, and overall effectiveness.

Requirements

• Bachelor's degree in Marketing, Branding, Communications, Advertising, Design, Business, or a related field preferred.
• 3+ years of experience in Brand Management, Brand Marketing, Creative Project Management, Marketing Project Management, or a related discipline.
• Demonstrated project management experience working directly with Brand, Creative, Design, Marketing, or Communications teams.
• Experience managing creative assets, review processes, stakeholder approvals, timelines, and cross-functional deliverables.
• Experience serving as a brand steward or internal brand partner, helping stakeholders apply brand standards consistently across different initiatives and touchpoints.
• Experience within an advertising agency, creative agency, brand consultancy, or internal enterprise Brand team is strongly preferred.
• Experience supporting both internal and external brand initiatives is preferred.

Skills

• Strong brand stewardship mindset with the ability to serve as a champion, protector, ambassador, advocate, and collaborative partner for the brand across the organization.
• Excellent project management skills with the ability to manage multiple initiatives, stakeholders, approvals, assets, and deadlines while maintaining exceptional attention to detail.
• Strong understanding of brand strategy and the ability to evaluate work through a brand lens, balancing consistency and standards with evolving business needs.
• Excellent communication and stakeholder management skills with the confidence to provide thoughtful brand guidance, ask questions, influence decisions, and build trusted relationships across different levels of the organization.
• Strong creative instincts and an eye for visual quality, consistency, composition, and detail. Experience or personal interest in graphic design, photography, visual storytelling, or another creative discipline is a significant plus.
• Experience working with Digital Asset Management platforms and an understanding of asset organization, governance, adoption, workflows, and user enablement.
• Strong training and facilitation capabilities with the ability to educate employees and partners on brand standards, resources, systems, and best practices.
• Ability to remain organized and composed in a fast-moving environment where workload may fluctuate and high-priority initiatives occasionally require quick decision-making and execution.
• Proficiency with Microsoft Office, including Word, Excel, and PowerPoint.

Preferred Qualifications

• Experience with Acquia or similar Digital Asset Management platforms; Acquia experience is a significant plus.
• Experience with Smartsheet for project planning, workflow management, and tracking.
• Previous experience within an advertising agency, creative agency, design organization, or brand consultancy.
• Creative or design experience—professionally or personally—including graphic design, photography, content creation, or related disciplines.
• Experience supporting brand naming, trademark coordination, brand governance, or employee brand initiatives.
• A genuine passion for branding and creative excellence with the attention to detail and high standards necessary to protect and strengthen a recognizable consumer brand.

Why Join Us

This is an opportunity to help shape how a leading media and entertainment brand shows up—both inside the organization and in the marketplace. Rather than managing a single campaign or channel, you'll influence how teams across the enterprise understand, represent, and bring the brand to life. If you're someone who notices when the details aren't quite right, takes pride in great creative work, enjoys helping others understand what makes a brand distinctive, and naturally becomes an advocate for the brands you represent, this role offers the opportunity to become a true brand champion within a highly visible organization.