Brand Marketing Manager, ADHC

About the role

The Brand Marketing Manager, ADHC, is responsible for project management within the Anaheim Ducks division, overseeing initiatives and campaigns that drive brand awareness, engagement, equity, and outcomes. This role supports the Director, ADHC Brand Marketing, and the Marketing team, maintaining brand integrity across all touchpoints, and collaborating with various departments to execute integrated marketing efforts.

Responsibilities

• Plan, manage, and execute Anaheim Ducks marketing and brand campaigns, merchandise and product launches, and seasonal initiatives, ensuring alignment with the Club’s vision and strategy
• Maintain brand documentation and ensure its accessibility across internal and external content partners
• Maintain a streamlined brand asset approval process across product lines, marketing materials, fan communications, community presence and other assets and touchpoints pertaining to the Anaheim Ducks
• Work with in-house Creative and (video) Production teams to coordinate and manage the creative process for Ducks brand development in Sales, Premium Seating and Marketing materials
• Provide copy guidance and brand-driven briefs across multiple departments and their unique initiatives to ensure a consistent voice across various touchpoints
• Manage media planning, buying and promotions for the Club, ensuring prominent brand visibility and awareness in Southern California
• Collaborate with a wide variety of functional areas—including web/digital, creative, partnerships, Premium Seating, ticketing, retention, public relations, broadcasting, merchandise and operations—to execute specific marketing initiatives
• Partner with CRM and Business Intelligence teams to translate fan insights into targeted brand campaigns, set and track brand health metrics and review campaign ROI to drive ongoing optimization and creative iteration
• Conduct periodic brand research and create visually engaging and strategically sound presentation decks for internal and external stakeholders
• Provide advice and counsel to senior business leaders about data-driven strategic opportunities to grow the Ducks’ brand
• Manage marketing budgets for events and campaigns, ensuring effective resource allocation and spend tracking for reporting
• Collaborate with brand marketing peers within the district (OCVIBE) to identify opportunities for cross-collaboration and integration
• Perform other tasks, projects, and responsibilities as assigned

Qualifications

• Bachelor’s degree or equivalent; preferably in marketing, business or another relevant field
• 3–5 years of relevant experience; prior experience in the sports or events industry and/or media buying is ideal
• Experience with and passion for hockey is a major benefit, as is a passion for our community and locale
• Interest in knowing the ins and outs of our arena, organization and fanbase is critical; must be a self-starter ready to immerse themselves in the brand
• Demonstrated strength in marketing with success in creative content/event marketing and brand positioning/development
• Demonstrated leadership in detail-oriented project and brand management; experience with project management software or similar workflow tools is a must (e.g., Asana, Monday, Jira)
• Excellent written and verbal communication skills; robust copywriting know-how; past brief-writing experience
• Robust organizational and teamworking skills with the ability to multi-task and problem-solve in a fast-paced sports landscape
• Proven ability to take creative initiatives and ground them in the brand’s strategy, back them up with strong business cases and translate them to relevant groups (creative briefs, sales reports, etc.)
• Proficiency in Microsoft Office suite and familiarity with Microsoft Apps required
• Prior WYSIWYG editor/web CMS experience preferred
• Proficiency in Adobe Suite and/or experience with vector design preferred
• Must be able to work a flexible schedule, including home games and other events on nights, weekends and holidays as required