Brand Marketing Manager

About the role

Translate Red Kap's brand strategy and product marketing direction into integrated annual plans, campaigns, launches, and content across marketing and sales channels. Own the marketing calendar, ensuring alignment of campaigns, product launches, and channel activity. Maintain brand positioning, messaging frameworks, and standards across all touchpoints. Lead product marketing and go-to-market efforts, including positioning, messaging, and launch execution. Partner cross-functionally with Product, Sales, eCommerce, Creative, and Analytics to deliver integrated campaigns. Oversee content strategy and organic social planning, including development, publishing, and performance. Guide creative development through briefs and direction to internal teams and agency partners. Manage team, agency relationships, and budget to deliver against key marketing priorities.

Responsibilities

• Lead development and execution of annual brand and product marketing plans aligned to business priorities
• Maintain the marketing calendar, ensuring alignment of campaigns, product launches, and channel activity
• Own product marketing and go-to-market efforts, including positioning, messaging, and launch execution
• Partner cross-functionally with Product, Sales, eCommerce, Creative, and Analytics to deliver integrated campaigns
• Oversee content strategy and organic social planning, including development, publishing, and performance
• Guide creative development through briefs and direction to internal teams and agency partners
• Manage team, agency relationships, and budget to deliver against key marketing priorities

Requirements

Minimum qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of experience in brand marketing, product marketing, campaign planning, or integrated marketing

Qualifications

Preferred qualifications:

• Experience building annual marketing plans and managing cross-functional campaign execution
• Experience supporting product launches and developing product messaging across channels
• Strong understanding of brand positioning, messaging consistency, and brand governance
• Experience developing creative briefs and guiding agency or partner execution
• Experience managing content planning and organic social strategy

Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of experience in brand marketing, product marketing, campaign planning, or integrated marketing (agency experience a plus)
• Experience building annual marketing plans and managing cross-functional campaign execution
• Experience supporting product launches and developing product messaging across channels
• Strong understanding of brand positioning, messaging consistency, and brand governance
• Experience developing creative briefs and guiding agency or partner execution
• Experience managing content planning and organic social strategy

Benefits

Major benefits include medical, vision and dental, Life and Disability coverage. Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.

Pay

Negotiable based on experience and qualifications.

Schedule

Full-time, 4 days onsite in Nashville.