Brand Marketing Manager

About The Role

We’re looking for a Brand Marketing Manager to lead the execution of our brand, content, and social media strategy. You’ll bring strong creative judgment, operational excellence, and team leadership to help us grow brand awareness, elevate our storytelling, and drive measurable engagement. You’ll be a leader on our team, managing two internal team members as well as several creative, communications, and consulting partners. You’ll play a key role in ensuring our brand comes to life consistently and effectively across every channel.

Responsibilities

• Own brand execution across channels. Translate brand strategy into content and social media plans that are consistent, creative, and effective.
• Manage and mentor. Serve as a people manager on the marketing team and directly manage external agencies and creative vendors (e.g., social, video, and photography partners).
• Drive high-quality content. Work across teams to develop, refine, and execute messaging that supports our brand and business goals, including content about our degree programs, value proposition, and student outcomes.
• Collaborate cross-functionally. Partner with teams across Admissions, Employer Partnerships, and Student Affairs to ensure our brand is reflected consistently in both internal and external communications.
• Improve processes. Help streamline workflows, strengthen creative briefing processes, and ensure documentation is organized and accessible (e.g., in Notion).
• Be a brand steward. Serve as a key point of contact for our external brand consultants and help ensure brand guidelines are understood and applied throughout the organization.

Requirements

• 4–6 years of experience in brand marketing, content marketing, or social media, ideally including 2+ years managing people and/or agencies.
• Know how to turn strategy into execution. Led or supported brand and content campaigns across owned and paid channels.
• Strong project management skills, able to balance timelines, vendors, and internal stakeholders.
• Bring strong creative judgment and can review or brief creative assets with clarity and direction.
• Organized and proactive, with experience managing documentation, tools, and cross-functional collaboration.
• Have a growth mindset and are excited to take on increasing ownership as the team grows.

Qualifications

• Master’s degree in Marketing, Communications, or related field (optional).
• Experience with brand management software (e.g., Notion).
• Experience with digital analytics tools (e.g., Google Analytics).
• Experience with content management systems (CMS) such as WordPress or Drupal.

Skills

• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with social media platforms (e.g., Facebook, Instagram, LinkedIn).
• Experience with SEO and SEM best practices.

Benefits

• Medical, dental, and vision insurance.
• 401(k) match.
• Fertility benefits via Carrot.
• Flexible Time Away + paid holidays.
• In-office lunches for our NY Office (did we mention, we’re dog friendly? 🐶).
• Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office).
• Social events - happy hours, birthday celebrations, holiday parties, & more!

Pay

Compensation package that includes a base salary ($110,000 - $140,000) + equity grant. Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary will be localized.

Schedule

Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office).