Brand Manager - GNPI - Arm & Hammer In-License and TAG

About The Role

The Brand Manager – GNPI will lead upstream innovation efforts to identify new category extension opportunities grounded in consumer needs, market trends, and brand right-to-win. This individual will translate consumer and marketplace insights into actionable product concepts, platform strategies, and commercialization plans. This role will partner closely with R&D, Consumer Insights, Sales, Finance, Supply Chain, and other cross-functional teams to evaluate opportunities and bring selected innovation initiatives from concept through commercialization.

The role is hybrid, based in Ewing, NJ, with in-person attendance required on Tuesdays, Wednesdays, and Thursdays, and remote work options on Mondays and Fridays.

Responsibilities

• Shape the future growth of Arm & Hammer and TAG brands by identifying and developing category extension opportunities grounded in consumer needs, market trends, and brand right-to-win.
• Lead upstream innovation efforts to define new spaces for brand expansion and translate consumer and market insights into actionable product and platform strategies.
• Partner with R&D, Consumer Insights, Sales, Finance, Supply Chain, and other cross-functional teams to develop product concepts, refine consumer propositions, and build category extension strategies that unlock incremental growth.
• Evaluate consumer needs, market trends, competitive activity, and category dynamics to identify potential innovation and adjacent-category opportunities.
• Develop and assess new product concepts, consumer propositions, product positioning, and launch strategies.
• Build robust business cases to evaluate category extension opportunities, including market potential, strategic fit, financial returns, operational implications, and commercial viability.
• Lead financial analysis, P&L evaluation, forecasting, and scenario planning to support investment recommendations and strategic decision-making.
• Present business cases and strategic recommendations to senior leadership to secure alignment and investment.
• Lead the end-to-end development of selected category extension initiatives from early-stage concept through commercialization.
• Lead concept validation, consumer research, financial analysis, commercialization planning, and Stage Gate activities.
• Apply consumer marketing research tools and techniques to assess consumer needs, concepts, positioning, claims, and purchase intent.
• Develop retailer sell-in strategies and partner with Sales to support customer presentations and successful commercialization.
• Lead complex, cross-functional innovation initiatives and ensure alignment across project teams, business units, and functional partners.
• Develop integrated project plans, timelines, budgets, milestones, deliverables, and risk mitigation strategies.
• Monitor project progress and proactively identify and resolve issues that may affect timing, cost, quality, or commercialization readiness.
• Manage multiple innovation projects simultaneously in a fast-paced, entrepreneurial, and evolving environment.
• Provide regular project updates, recommendations, and business results to senior leaders, including EVP-level stakeholders.
• Influence cross-functional partners and build productive working relationships across business units and functions.
• Balance creative and strategic thinking with strong business judgment when evaluating product ideas, consumer propositions, and launch strategies.
• Support a culture of innovation, collaboration, consumer focus, accountability, and calculated risk-taking.

Requirements

• Bachelor’s degree required in Marketing, Business, or a related field.
• 5+ years of progressive experience in Marketing, Global New Product Innovation, brand management, or a related discipline.
• Experience supporting innovation, new product development, and/or the commercialization of consumer products.
• Strong project management skills, with experience leading complex, cross-functional innovation initiatives from concept through commercialization.
• Demonstrated ability to think creatively and strategically while maintaining a strong business and financial mindset.
• Experience developing, evaluating, and advancing new product ideas, consumer propositions, and launch strategies.
• Strong strategic, communication, presentation, and influencing skills.
• Demonstrated ability to work with senior stakeholders, including executive-level leadership.
• Ability to manage ambiguity and advance initiatives within evolving or undefined business environments.
• Strong understanding of common consumer marketing research tools and techniques.
• Experience conducting P&L analysis and evaluating the financial viability of new product opportunities.
• Proven ability to prioritize and manage multiple initiatives in a fast-paced environment.

Preferred Qualifications

• Master of Business Administration.
• Experience within consumer-packaged goods, personal care, household products, or another consumer-focused industry.
• Experience leading category extensions, adjacent-category expansion, or new growth platform development for established consumer brands.
• Experience leading upstream innovation and translating consumer insights, market trends, and unmet needs into actionable product concepts and strategies.
• Experience developing and commercializing consumer products from initial concept through launch.
• Experience leading Stage Gate processes, commercialization planning, and cross-functional project teams.
• Experience building business cases that evaluate market potential, strategic fit, financial returns, operational requirements, and commercial viability.
• Experience conducting financial modeling, forecasting, pricing analysis, and P&L evaluation.
• Experience using consumer research tools and techniques to evaluate concepts, positioning, claims, and purchase intent.
• Experience developing consumer value propositions, product positioning, and go-to-market strategies.
• Experience partnering with R&D, Consumer Insights, Sales, Finance, Supply Chain, Legal, Regulatory, and external partners.
• Experience developing retailer sell-in strategies and supporting customer presentations.
• Experience presenting strategic recommendations, business cases, and project updates to senior leadership.
• Experience managing in-license opportunities, external innovation partnerships, or third-party product development relationships.
• Demonstrated ability to influence stakeholders without direct authority and drive alignment across complex, cross-functional teams.

Benefits

• Medical, dental, and vision coverage for employees and eligible dependents.
• Basic life insurance.
• Paid vacation and sick time.
• Paid Parental Leave.
• Paid holidays and floating holidays.
• 401k retirement plan with company match and profit sharing.
• Discounted Employee Stock Purchase Plan.

Pay

The US base salary range for this full-time position is $120,900–$172,200. This position is also eligible for a bonus.