Brand Manager (Contract)

About the role

The role you're interested in is a Key Marketing Leader for Premier Protein International. This position acts as a strategic leader, helping shape the path towards continued brand growth. The role focuses on managing the Premier Protein business in Canada and Costco International.

Responsibilities

• Manage the Business: 35% of your time
  - Lead annual brand planning process from strategy development to tactical recommendations that align with consumer insights, brand strategy, customer needs, and financial objectives.
  - Optimize go-to-market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics.
  - Identify new opportunities in key markets by leveraging POS/shopper data and partnering with Sales team to adapt to changing market conditions, spurring growth or defending against threats.
  - Provide ongoing analysis of sales performance, trends, and consumer behavior – guiding monthly, quarterly, and annual deliverables such as consumption forecasting and long-term planning.

• Marketing Communication Planning & Execution: 35% of your time
  - Manage day-to-day relationships with creative, media, and PR agency partners to develop amazing creative, full-funnel marketing executions, and paid and earned coverage that support our brand growth in Canada.
  - Collaborate with IMC team to develop and execute effective marketing communication plans for Canada that drive the business, build brand love, and set Premier apart from competition.
  - Lead national and account-specific shopper marketing planning to expand retail presence & drive trial.
  - Analyze results post-program & incorporate learnings into future strategies and tactics.

• Develop/Launch New Products: 30% of your time
  - Identify and prioritize opportunities, rooted in customer and consumer insights, to develop new product initiatives that expand the brand into new flavors, channels, and markets.
  - Serve as brand lead on product commercialization projects, partnering closely with key cross-functional groups including Project Management, Creative Services, Regulatory, QA, R&I, Operations, and Finance.
  - Lead marketing activation plans for new launches, from packaging development to IMC incorporation.
  - Develop and deliver strong customer sales stories, in partnership with Sales Planning, to ensure successful sell-in and deliver strong launch results.

Requirements

• Bachelor’s degree required in any field
• 4+ years of relevant Brand Management experience required

Skills and Mindset

• Passion or experience in the sports nutrition or general nutrition consumer packaged goods (CPG) industry
• Ability to influence and lead others
• A strong results orientation
• Self-starter – comfortable 'figuring it out'
• Strong project management skills
• Quantitative strength – very comfortable with numbers
• Strong verbal and written communication skills
• Cross-functional project team experience