Brand Manager

Responsibilities

• Lead product management, innovation, and marketing activation for a specific product line(s) within the Califia portfolio (exact product line may vary depending on business needs)
• Build and implement plans to deliver annual volume, revenue, and gross margin targets
• Understand market trends and manage the categories according to the evolving competitive landscape and changing consumer needs. Spearhead business unit reviews with executive leadership, leveraging consumer, category, and competitive insights to gain alignment on strategic business decisions
• Create and manage detailed project timelines to ensure delivery of project milestones
• Develop consumer learning plan and execute research to drive insights that impact the business
• Lead cross-functional teams to develop, incubate and launch innovation and line extensions
• Develop project revenue and consumption forecasts
• Lead development of marketing support plan to build awareness of product lines
• Support Brand Director in building annual marketing plans that effectively drive HH penetration, brand awareness and trial
• Collaborate with Sales to build selling materials and selling strategy
• Develop, manage, and track annual budget and spending
• Make recommendations on improving resourcing, process, etc.

Qualifications

• MBA preferred, but not required
• Previous experience working in consumer-packaged goods, food and beverage marketing
• Minimum of 3-4 years in a previous brand management role
• Exhibits a deep understanding of and experience with syndicated consumption and panel data (Circana, Nielsen, Numerator, etc.) in order to effectively measure business performance and drive actions
• Understands the levers of a product P&L including revenue, gross margin, COGS, etc.
• Experience leading consumer research, including concept testing, sensory testing, focus groups, etc.
• Experience leading cross-functional project teams to successfully launch new products
• Experience developing marketing campaigns that build awareness and drive in-market performance
• Ability to lead with confidence, gain consensus and influence others
• Exceptional collaborative partner to peers

Pay

The expected salary range for this position is between $125,000 - $140,000 per year based on a full-time schedule.

Schedule

This hybrid position requires on-site work at our corporate office in the DTLA Arts District Tuesday through Thursday, with remote flexibility on Mondays and Fridays.