Brand Manager

Role Summary

The Brand Manager will play a key role in shaping and executing SKIMS’ brand vision across campaigns, product launches, partnerships, and seasonal storytelling. This individual must have exceptional creative taste, a strong understanding of product and consumer behavior, and the ability to translate brand strategy into culturally relevant marketing moments.

Key Responsibilities

• Support the development and execution of global brand campaigns, product launches, and seasonal marketing initiatives.
• Partner cross-functionally with Creative, Social, PR, Influencer, Retail, E-Commerce, and Production teams to ensure cohesive brand storytelling.
• Aid in the creative development process including campaign concepts, mood boards, talent research, casting direction, and shoot planning.
• Aid in casting, agency outreach and admin, ensuring every casting decision reflects SKIMS' brand values and aesthetic while building and maintaining strong relationships with modeling agencies.
• Maintain a strong understanding of the SKIMS customer, product assortment, and brand positioning to ensure all marketing aligns with brand standards.
• Participate in campaign and content shoots, providing on-set support and helping ensure creative alignment and execution excellence.
• Track timelines, deliverables, approvals, and cross-functional communication across multiple projects simultaneously.
• Monitor industry trends, pop culture, fashion, beauty, and competitive landscape to identify opportunities for innovation and relevance.
• Assist with briefing internal teams and external partners on campaign objectives, messaging, and creative direction.
• Support brand partnerships, experiential moments, events, and special projects as needed.

Skills, Knowledge and Expertise

• 4+ years of experience in brand marketing, campaign management, creative marketing, or brand strategy within fashion, beauty, lifestyle, or entertainment industries.
• Strong creative eye and demonstrated taste level across casting, styling, imagery, and cultural storytelling.
• Deep understanding of fashion and product marketing with the ability to identify and communicate key product stories.
• Experience supporting or working on photo shoots, campaign productions, or content creation.
• Comfortable working on set in fast-paced, high-pressure environments.
• Excellent organizational and project management skills with strong attention to detail.
• Strong communication and relationship-building skills.
• Ability to balance strategic thinking with hands-on execution.
• Proficiency in Google Workspace, Microsoft Office, Keynote, and presentation tools.
• Passion for fashion, culture, innovation, and the SKIMS brand.

Preferred Qualifications

• Experience working with celebrity, influencer, or entertainment-driven campaigns.
• Background in fashion, beauty, or consumer brands with strong visual storytelling standards.
• Familiarity with creative production workflows and campaign development processes.
• Existing relationships within creative, casting, or production networks are a plus.

Soft Skills

• Highly collaborative and team-oriented.
• Strong creative intuition and cultural awareness.
• Organized, proactive, and solutions-focused.
• Adaptable and calm under pressure.
• Strong sense of ownership and accountability.
• Passionate about storytelling, product, and brand building.

Benefits, Culture and Perks

• Up to 100% Company Paid Healthcare (medical, dental, vision).
• Kind Body Fertility Benefits.
• 401(k) savings plan with up to 4% match.
• Unlimited PTO.
• Full Access to LinkedIn learning.
• Employee Discounts.
• Perks (HQ Location).
• Free weekly catered lunch at HQ – M/T/W/Th.
• Dog-Friendly office on a Thursday and Friday.
• Free Swag Giveaways.
• Annual Holiday Party.
• Annual Summer Party Invitations to pop-ups and other company events.
• Complimentary daily office snacks and beverages.