Brand Building Leader (Director), Quilted Northern®/Aria®

About the role

The Brand Building Leader (Director/Sr. Director) will lead brand equity-building strategies for Quilted Northern® and Aria® bath tissue brands. The role will report to the VP/GM of Quilted Northern and supervise a team.

Responsibilities

• Build bold brand equity strategies and execute them with excellence—across campaigns, partnerships, packaging, and new product launches.
• Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in-store, and everything in between.
• Bring retailer campaigns to life in partnership with sales and shopper marketing—tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond.
• Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward.
• Manage agencies like a pro, from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non-working spend.
• Be hands-on. This is a roll-up-your-sleeves role—not just guiding, but doing.
• Apply economic thinking and marginal analysis to optimize investment recommendations, weighing trade-offs and aiming to maximize return on investment.
• Supervise, coach, and help team of direct reports.

Qualifications

• Bachelor’s Degree or higher
• Background & understanding of CPG or retail industries
• Experience leading successful brand campaigns and commercial activations

What Will Put You Ahead

• MBA
• 7+ years of marketing and overall business experience

Who You Are

(Basic Qualifications)

• Bachelor’s Degree or higher
• Background & understanding of CPG or retail industries
• Experience leading successful brand campaigns and commercial activations

Pay

Compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.

Schedule

Not specified

Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test.