Brand Building Leader (Director), Quilted Northern®/Aria®

About the role

The Brand Building Leader (Director/Sr. Director) will lead brand equity-building strategies for Quilted Northern® and Aria® bath tissue brands. The role will report to the VP/GM of Quilted Northern and supervise a team.

Responsibilities

• Build bold brand equity strategies and execute them with excellence—across campaigns, partnerships, packaging, and new product launches.
• Lead omnichannel activations from concept to shelf: social, influencer, digital commerce, in-store, and everything in between.
• Bring retailer campaigns to life in partnership with sales and shopper marketing—tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond.
• Experiment, test, and learn using analytics and consumer insights to constantly improve and push the brand forward.
• Manage agencies like a pro, from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non-working spend.
• Be hands-on. This is a roll-up-your-sleeves role—not just guiding, but doing.
• Apply economic thinking and marginal analysis to optimize investment recommendations, weighing trade-offs and aiming to maximize return on investment.
• Supervise, coach, and help team of direct reports.

Qualifications

• Bachelor’s Degree or higher
• Background & understanding of CPG or retail industries
• Experience leading successful brand campaigns and commercial activations

What Will Put You Ahead

• MBA
• 7+ years of marketing and overall business experience

Who You Are

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• Bachelor’s Degree or higher
• Background & understanding of CPG or retail industries
• Experience leading successful brand campaigns and commercial activations

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