Boost Marketing Intern, Chartwells Higher Ed + Boost / University of Minnesota - Minneapolis

General Description

As the Boost Marketing Intern, you will lead M Food Co.’s student-facing Boost mobile ordering lane by helping promote app awareness, adoption, and usage across campus. Working closely with M Food Co. and the Boost Marketing Team, you will help implement Boost campaigns, support tabling and experiential marketing, create student-facing content, manage promotional materials, and track basic performance results.

This role is designed to give the intern real ownership over the Boost lane of the marketing department while still receiving guidance and support from the Marketing Team. This internship will give you real-life marketing experience in mobile ordering, digital engagement, student promotions, campaign execution, and basic marketing analytics. It is ideal for students interested in marketing, communications, technology, digital platforms, or campus engagement.

Requirements

• Excellent written and verbal communication skills
• Customer service experience or strong interest in student engagement
• Knowledge of social media platforms and content creation
• Good interpersonal skills
• General interest and knowledge of marketing and technology
• Prior marketing-related experience is a plus
• Comfortable engaging with students during tabling, events, and promotional activities
• Strong organizational skills and attention to detail

Primary Job Responsibilities

• Boost Campaigns & Promotions
• Assist with the creation of campaigns and promotional opportunities to drive awareness, adoption, and usage of the Boost mobile ordering app
• Help promote Boost offers, limited-time promotions, and mobile ordering features
• Test and share student-focused ideas to increase app engagement
• Act as a student-facing brand representative for Boost and M Food Co.
• Plan, organize, and support Boost tabling events
• Engage with students to explain Boost, answer basic questions, and encourage app downloads
• Survey students and collect feedback to better understand barriers, opportunities, and student preferences
• Tabling & Student Engagement
• Support student engagement and app adoption
• Manage Boost materials and campaign reporting
• Help manage Boost signage in multiple campus locations
• Track app downloads through QR codes and social download links
• Report on key Boost marketing metrics and campaign results
• Content & Communications
• Create Boost-related social media content, including photos, videos, and reels
• Aid in social media calendar development and promotional planning
• Collaborate with the Digital Marketing Intern on Boost content opportunities
• Contribute Boost updates, campaign results, student engagement highlights, photos, and story ideas for the monthly client newsletter as assigned
• Cross-Team Collaboration
• Partner with the Digital Marketing Intern, Event Interns, Retail Intern, Wellness Intern, Ambassadors, and other Marketing Team members
• Support major campus initiatives where Boost promotion or mobile ordering can be incorporated
• Aid in other marketing initiatives as needed during slower Boost promotion periods

Learning Objectives

• Learn how to promote a mobile ordering platform in a campus dining environment
• Gain experience creating and executing student-facing marketing campaigns
• Learn how to track Key Performance Indicators (KPIs) and use basic data to inform marketing decisions
• Build experience with tabling, experiential marketing, and student engagement
• Learn how to use multiple platforms and strategies to promote a digital brand
• Understand Boost mobile ordering integrations and offerings for campus
• Complete Boost Marketing and technology training modules as assigned

Pay and Benefits

This is a paid intern position; however, it is not eligible for paid time off (PTO) or benefits such as medical, dental, vision, etc. Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Maryland, Washington State, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information.

https://www.compass-usa.com/wp-content/uploads/2023/08/2023_WageTransparency_ChartwellsHED.pdf

Commitment to Diversity and Inclusion

Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law. Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation.

Disclaimer

This job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. Certain positions may require Florida Level 2 background screening. Details: https://info.flclearinghouse.com/

Applications are accepted on an ongoing basis. Chartwells Higher Ed maintains a drug-free workplace.