Digital Marketing Intern, Chartwells Higher Ed / University of Minnesota - Minneapolis

Location: 515 Delaware St Se, Minneapolis, MN. Online applications accepted only.

About the role

As the Digital Marketing Intern, you will lead M Food Co.'s student-facing digital storytelling by creating engaging content that highlights the student dining experience across residential dining halls, retail locations, meal plan promotions, catering, and special events. This role owns M Food Co.'s digital content pipeline with support from the Marketing Team, from capturing photos and videos to supporting social media, email marketing, and campaign reporting. You'll work closely with the Director of Marketing & Communications and the Marketing & Sustainability Manager to transform everyday dining experiences into compelling content that connects with University of Minnesota students. You'll also measure the success of marketing efforts by tracking engagement, compiling campaign results, and creating recap reports that inform future strategies.

This internship is ideal for students interested in digital marketing, social media, communications, photography, videography, content creation, or brand marketing.

Responsibilities

• Social Media Content
  • Own day-to-day content creation by capturing photos and videos across dining halls, retail locations, and special events.
  • Create engaging content that showcases campus dining experiences.
  • Assist with short-form video production and trend-based content.
  • Support social media scheduling and content planning.
  • Maintain an organized library of marketing photos and videos.
• Event Content Coverage
  • Serve as the primary content creator for M Food Co. events by capturing event photography and video.
  • Document behind-the-scenes moments and record student reactions and testimonials.
  • Identify real-time social media opportunities during events.
  • Collaborate with the Event Interns to ensure key moments are documented.
• Digital Communications
  • Lead weekly student-facing newsletter development, formatting, and digital content needs with support from the Event Interns, Ambassadors, and the Marketing Team.
  • Support the monthly client newsletter by contributing photos, visual assets, digital performance updates, and content support.
  • Create graphics and visual assets for email campaigns.
  • Support Dine on Campus website updates as needed.
  • Assist with digital promotional campaigns throughout the academic year.
• Campaign Reporting & Analytics
  • Track social media engagement and campaign performance.
  • Assist with monthly digital marketing reports.
  • Compile event and campaign recap documents.
  • Organize photos, videos, and performance metrics for future use.
  • Identify trends and insights to improve future marketing efforts.
• Cross-Team Collaboration
  • Collaborate with Event, Boost, Retail, Wellness, Ambassadors, and other Marketing Team members.
  • Support major initiatives including Welcome Week, Milestones, Love at First Bite, Taste of Home, Fuel Up for Finals, ImpactFul, and additional campus campaigns.
  • Assist with creative brainstorming and campaign planning meetings.

Requirements

• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Comfortable photographing and filming students, food, and events.
• Familiarity with Instagram, TikTok, Facebook, LinkedIn, and emerging social media platforms.
• Understanding of current social media trends and digital storytelling.
• Basic experience with Canva, Adobe Creative Suite, CapCut, or similar creative software preferred.
• Ability to work independently while managing multiple projects.
• Comfortable appearing on camera when needed.
• Photography and/or videography experience is preferred but not required.

Learning Objectives

• Develop a professional content portfolio featuring photography, videography, graphics, and digital campaigns.
• Gain experience managing content across multiple digital marketing channels.
• Learn best practices for social media strategy and content planning.
• Build skills in digital analytics and marketing performance reporting.
• Strengthen storytelling, visual communication, and brand marketing skills.
• Understand how digital marketing supports student engagement, brand awareness, and business objectives.

Pay

$17.75 per hour.

Schedule

To be determined based on class schedule and business needs. There may be periods when the Company does not require you to perform work (such as winter and summer breaks when food service needs decline or cease), which may be unpaid and deemed a temporary layoff. However, depending on business needs, you may be required to work year-round, potentially at a different location during break periods.

This is a paid intern position; however, it is not eligible for paid time off (PTO) or benefits such as medical, dental, or vision.