Digital Marketing Intern, Chartwells Higher Ed / University of Minnesota - Minneapolis

General Description

As the Digital Marketing Intern, you will lead M Food Co.'s student-facing digital storytelling lane by creating engaging content that highlights the student dining experience across residential dining halls, retail locations, meal plan promotions, catering, and special events.

Rather than serving as general marketing support, this role owns M Food Co.'s digital content pipeline with support from the Marketing Team, from capturing photos and videos to supporting social media, email marketing, and campaign reporting.

You'll help transform everyday dining experiences into compelling content that connects with University of Minnesota students. You'll also play an important role in measuring the success of marketing efforts by helping track engagement, compiling campaign results, and creating recap reports that inform future strategies.

This internship is ideal for students interested in digital marketing, social media, communications, photography, videography, content creation, or brand marketing.

Requirements

• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail
• Comfortable photographing and filming students, food, and events
• Familiarity with Instagram, TikTok, Facebook, LinkedIn, and emerging social media platforms
• Understanding of current social media trends and digital storytelling
• Basic experience with Canva, Adobe Creative Suite, CapCut, or similar creative software preferred
• Ability to work independently while managing multiple projects
• Comfortable appearing on camera when needed
• Photography and/or videography experience is preferred but not required

Primary Job Responsibilities

• Social Media Content
• Own day-to-day content creation by:
• Capturing photos and videos across dining halls, retail locations, and special events
• Creating engaging content that showcases campus dining experiences
• Aiding in short-form video production and trend-based content
• Social media scheduling and content planning
• Maintaining an organized library of marketing photos and videos
• Event Content Coverage
• Serve as the primary content creator for M Food Co. events by:
• Capturing event photography and video
• Documenting behind-the-scenes moments
• Recording student reactions and testimonials
• Identifying real-time social media opportunities during events
• Collaborating with the Event Interns to ensure key moments are documented
• Digital Communications
• Support M Food Co.'s digital communication channels by:
• Leading weekly student-facing newsletter development, formatting, and digital content needs with support from the Event Interns, Ambassadors, and the Marketing Team
• Contributing photos, visual assets, digital performance updates, and content support as assigned
• Creating graphics and visual assets for email campaigns
• Supporting Dine on Campus website updates as needed
• Aiding in digital promotional campaigns throughout the academic year
• Campaign Reporting & Analytics
• Help measure marketing success by:
• Tracking social media engagement and campaign performance
• Aiding in monthly digital marketing reports
• Compiling event and campaign recap documents
• Organizing photos, videos, and performance metrics for future use
• Identifying trends and insights to improve future marketing efforts
• Cross-Team Collaboration
• Collaborate with Event, Boost, Retail, Wellness, Ambassadors, and other Marketing Team members
• Aid in major initiatives including Welcome Week, Milestones, Love at First Bite, Taste of Home, Fuel Up for Finals, ImpactFul, and additional campus campaigns
• Aid in creative brainstorming and campaign planning meetings

Learning Objectives

• Develop a professional content portfolio featuring photography, videography, graphics, and digital campaigns
• Gain experience managing content across multiple digital marketing channels
• Learn best practices for social media strategy and content planning
• Build skills in digital analytics and marketing performance reporting
• Strengthen storytelling, visual communication, and brand marketing skills
• Understand how digital marketing supports student engagement, brand awareness, and business objectives

Pay Rate

$17.75 per hour.

Application Deadline

Applications are accepted on an ongoing basis until all openings are filled.

Disclaimer

This job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity.