Marketing Intern, Chartwells Higher Ed / Adelphi University

About the role

In this role, you will work closely with the Marketing Manager to implement and promote this dining program at Adelphi. This involves research to understand the needs of the target market, planning & brainstorming, promotions & advertising through various platforms, and implementation. This is a wonderful opportunity for anyone interested in the field of marketing and social media marketing.

Responsibilities

• Interact with students and educate them about our dining program
• Create social media content promoting dining services offerings
• Assist with planning, organizing, and hosting events
• Manage the social media accounts and posts
• Act as a brand representative
• Conduct marketing audits
• Surveying students to collect marketing research
• Create marketing materials to numerous specifications
• Manage signage in multiple locations
• Analyze analytics to gauge the success of campaigns
• Understand the overall concept of campus dining, including the dining program, targeted guests including students, faculty/staff and visitors, product goals, and all other aspects of service
• Assist with the creation of concepts, campaigns, and imagery to communicate messages to the target market
• Manage website and social networking profile content
• Attend meetings or other events as required

Requirements

• Excellent communication skills, written and verbal
• Customer service experience/knowledge
• Knowledge of social media platforms
• Good to better interpersonal skills
• General interest and knowledge
• Knowledge of graphic design tools is a plus
• Prior marketing-related experience is a plus

Learning Objectives

• Demonstrate awareness, understanding and skills necessary to work in a diverse environment
• Learn how to create and implement a social media calendar/marketing plan
• Learn how to use multiple platforms and strategies to effectively promote to a brand
• Learn how to conduct social media market research and use it to generate a larger audience or increase buy-in

Pay

$17.00 per hour.

Schedule

To be determined based on class schedule and business needs. Some nights & weekends availability.