Bilingual Digital Coordinator

Responsibilities

• Work alongside the team to create a plan for influencer and social media strategies for more than one client
• Speaks fluent Spanish and can translate and transcreate English into Spanish
• Coming up with unique influencer ideas and strategies to create buzz
• Assist in the growth of the brand by raising awareness through various social media platforms
• Comfortable jumping on trends and developing content
• Build a community across platforms (community management)
• Develop relevant trending content specific to a Liqueur client
• Monitor postings to ensure brand message is constant from the terminology used to images posted
• Copywriting—comfortable writing captions across social platforms and understanding the writing style varies based on platform
• Aid in the daily aspects of promoting the businesses campaigns
• Interact with followers and potential customers by communicating and answering questions through the company's social pages
• Assist in implementing plans to increase followers on popular social media websites such as Twitter, Pinterest, Facebook, YouTube and LinkedIn
• Oversee the creation and implementation of a monthly editorial which included monthly sales/messaging objectives and initiatives
• Help create content as dictated by the monthly editorial calendar to promote messaging, sales, blogs and products
• Knowledge of analytical tools and capable of assisting with recaps

Requirements

• Deep passion for social media focused on TikTok, Instagram, Facebook; experience working with social media profiles and influencers a big plus or worked with CPG clients.
• Bachelor's degree in Communications, Public Relations, Marketing or related field.
• 40 hours a week (sometimes we have to support on-site or weekends at events)
• Fluent in Spanish, native speaker/writer
• Go into the office twice a week and on-site locations when needed
• Ability to take direction as well as work independently
• Ability to meet deadlines and produce work in a fast-paced environment
• Flexible and a positive can-do attitude
• 1 year of social media management experience a plus
• Familiar with multi-social posting through programs such as Sprout Social and Airtable
• Comfortable working with Power Point, Excel, Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content
• Entry level experience determining how to cater unique marketing campaigns to a unique audience
• Ability to work alongside a diverse group of employees and simultaneously work toward many company initiatives at once
• Entry level understanding of marketing strategy and how to use the concepts throughout various forms of outreach
• Team player with a positive mentality to do what it takes to complete a goal, no matter how big or small the tasks are