BDC Manager
Arnie Bauer Cadillac Buick GMC · Matteson, IL · 2 wk ago
Business DevelopmentFull-time
Benefits
- Competitive Benefits Package for full-time employees
- Additional Coverage Options – including accident, cancer, and disability insurance
- 401(k) after 1 year of employment
- GM Employee Pricing on new car
- Closed on Sundays
Responsibilities
- The Sales BDC Manager is a high-level "Revenue Architect" responsible for leading a multi-site team of multiple agents.
- Define lead processes, innovate through technology (Matador AI, Cognitgo), and ensure that monthly store goals are met through aggressive opportunity mining and creative offer positioning.
- Drive traffic, client retention and consistent effective communication.
- I. Strategic Planning & Market Responsiveness - Incentive Integration: Immediately upon the release of new factory incentives, translate complex rebates and programs into "Best Quote" templates for the BDC team.
- Monthly Specials: Partner with leadership at the start of each month to create "Hero Deals" and outreach specials that align with inventory aging and store volume goals.
- Deal Engineering: Create the "Best Quote" framework for newest models/deals to ensure agents are leading with the strongest possible value proposition during initial contact.
- II. Opportunity Mining & Lead Process Definition - Goal-Driven Mining: Proactively "mine" the CRM and database for specific opportunities (lease pull-aheads, high-equity trades, aged inventory leads) to bridge gaps in monthly store goals.
- Process Architecture: Define, document, and enforce the "Standard Operating Procedure" (SOP) for every lead type (Fresh Leads, Manifest, AI-Hand-offs, Service-to-Sales).
- Manifest & Marketing Collaboration: Coordinate with the Marketing Director to ensure manifest lists are not just downloaded, but actively "conquered" by the agents with scripts that match the marketing creative.
- III. Accountability & Daily Operations - The "Daily Rigor" Checklist: Establish and audit a mandatory daily task list for agents at both locations, including:
- - Zeroing out daily tasks/follow-ups.
- - Real-time monitoring of Matador AI engagements.
- - Consistent "Service Drive" sweeps via Cognitgo.
- - Sales Alert "Post-Mortems": Review every sales alert for non-buys. Identify the "why" and implement immediate process adjustments or "save" attempts to ensure the next similar lead closes.
- - DART Reports-Where are we failing? How can we get better? Do we need to adjust processes?
- - Performance Accountability: Conduct weekly 1-on-1s with all 3 agents (2 in Matteson, 1 in Wilmington) to review D2E metrics and call quality.
- - End of Month Bonuses for everyone.
- - End of Month NCM Reporting.
- IV. Advanced Tool Management - Matador AI: Manage the engagement flow; refine the AI's "voice" to match dealership branding and ensure a 100% "warm hand-off" rate to live agents.
- Cognitgo: Take full ownership of the Service Drive sales funnel, ensuring no high-probability prospect leaves the service department without a BDC touchpoint or appraisal offer.