B2B Outbound Growth Specialist

Prestige Development Group (PDG) specializes in providing innovative human capital management solutions tailored to meet the needs of both private and public sector organizations. We are a certified SBA HUBZone and Economically Disadvantaged Woman-Owned Small Business dedicated to fostering diversity, inclusion, and operational excellence.

About the role

We are seeking a B2B Outbound Growth Specialist to support business development through targeted prospect research, lead generation, LinkedIn outreach, pipeline development, and outbound engagement. The ideal candidate will have hands-on experience identifying and researching B2B prospects, building targeted lead lists, conducting LinkedIn outreach, managing prospect information in CRM systems, and supporting structured outbound campaigns. This role is focused on creating a consistent and scalable outbound prospecting process that helps identify qualified prospects and generate new business opportunities.

Responsibilities

• Conduct B2B prospect research using LinkedIn Sales Navigator and other research and prospecting tools.
• Identify companies and decision-makers based on defined target-market criteria, including industry, company size, location, keywords, job title, seniority, and experience.
• Build and maintain targeted prospect and lead lists.
• Research companies, contacts, and potential buying signals to identify relevant business opportunities.
• Execute personalized LinkedIn connection requests and outreach campaigns using approved messaging.
• Track prospect activity, responses, and follow-up requirements in CRM systems, Sales Navigator, or shared tracking tools.
• Manage prospect statuses, including Interested, Not Interested, Follow Up Later, Meeting Booked, Connected, and Pending Response.
• Conduct timely follow-ups according to established outreach sequences.
• Monitor prospect responses and promptly communicate interested prospects and potential opportunities to the appropriate team members.
• Maintain accurate records of outreach activity, conversations, prospect information, and next steps.
• Prepare regular reports on outbound activity, prospect engagement, responses, and pipeline development.
• Help improve and document outbound prospecting processes and workflows.
• Collaborate with the team to continuously improve targeting, messaging, lead quality, and outreach effectiveness.

Qualifications

Required

• Demonstrated experience in B2B lead generation, outbound prospecting, or sales development.
• Hands-on experience with LinkedIn and LinkedIn Sales Navigator.
• Experience conducting company and prospect research.
• Experience building targeted B2B lead lists.
• Understanding of CRM and pipeline management.
• Strong written communication skills.
• Ability to conduct personalized outreach based on defined target criteria.
• Strong attention to detail and ability to maintain accurate prospect records.
• Ability to work independently in a remote environment.
• Strong organizational and follow-up skills.

Preferred

• Experience with tools such as Apollo, Clay, Instantly, HubSpot, or similar sales and prospecting platforms.
• Experience developing or following structured LinkedIn outreach campaigns.
• Experience identifying buying signals and qualifying B2B prospects.
• Experience with reporting and outbound activity tracking.
• Experience documenting SOPs and improving outbound workflows.