B2C Growth Marketing Specialist

About the role

We are seeking a B2C Growth Marketing Manager to join our dynamic team at OffSec. This role involves building, executing, and optimizing marketing campaigns across various channels to enhance customer retention and promote product launches.

Responsibilities

• Build and optimize automated lifecycle journeys to increase "return learners" and reduce churn within our subscription products.
• Manage newsletters, technical deep-dives, and community-driven communications to keep OffSec top-of-mind between certification attempts.
• Create personalized "next step" recommendations based on learner data to guide students through different certifications.
• Partner with Product Marketing to lead the B2C execution for new course launches and certifications, ensuring the community is prepared for these events.
• Design and coordinate high-conversion marketing promotions, including holiday sales, bundle offers, and community contests.
• Collaborate with brand and paid media teams to develop ad copy and creative assets that resonate with individual cybersecurity practitioners.
• Oversee "swag" distribution and prize fulfillment for community giveaways, ensuring a premium experience for winners.
• Maintain a focus on growth metrics, including Retention Rate, Customer Lifetime Value (LTV), and Conversion-to-Purchase, and continuously test and optimize marketing efforts based on performance data.
• Support marketing tracking and analytics implementation to ensure we have a clear view of which promotions drive the highest ROI.

Requirements

The ideal candidate should have 4-7 years of experience in B2C digital marketing, growth marketing, or lifecycle marketing. Experience executing marketing campaigns across social media, email marketing, or digital marketing channels is essential. Strong writing and editing skills for marketing content, along with strong organizational skills and the ability to manage multiple projects, are also required.

Qualifications

Experience managing and optimizing social media campaigns and content, as well as running email marketing or lifecycle campaigns, is highly valued. Comfort with analyzing marketing performance and campaign metrics is crucial. Familiarity with marketing tracking tools like Google Tag Manager and experience collaborating with SEO or paid media agencies is a plus.

Skills

Excellent communication skills, creativity, and analytical abilities are necessary. Proficiency in tools such as HubSpot or similar lifecycle marketing platforms, and experience with marketing analytics tools like Google Analytics or Plausible, is beneficial.

Benefits

Join a global, remote-first culture that values innovation and diversity. Work with a team of internationally recognized cybersecurity experts, speakers, and professionals from top enterprises and government agencies. Enjoy a competitive salary and flexible schedule.

Pay

Competitive salary commensurate with experience.

Schedule

Flexible schedule to accommodate global team members.