B2B Growth Marketing Specialist
Ramsey Solutions · Nashville, TN · 2 wk ago
On-siteMarketingFull-time
About the role
B2B Growth Marketing Specialist for SmartDollar
Responsibilities
- Build and optimize campaigns that connect employers with our financial wellness benefit
- Partner closely with Sales, CRM, and Business Development teams to execute marketing automation, nurture journeys, and account-based marketing (ABM) initiatives
- Manage campaigns in tools like Pardot and Salesforce CRM
- Analyze campaign and pipeline performance
- Collaborate with writers and designers to launch creative, data-informed marketing initiatives
- Use AI tools like ChatGPT or Claude to improve workflows, generate insights, and optimize campaign execution and performance
Requirements
- 3–5 years of experience in B2B marketing, demand generation, lifecycle marketing, or a related field
- Experience with marketing automation platforms like Pardot, Salesforce Marketing Cloud Account Engagement, HubSpot, Marketo, or similar tools
- Comfortable working with CRM data and campaign analytics using tools like Salesforce, Google Analytics, and Excel
- Experience supporting or executing account-based marketing (ABM) initiatives across digital, direct mail, or multi-channel campaigns
- Comfortable using AI tools like ChatGPT or Claude to improve marketing workflows, campaign execution, and performance insights
- Proactive, organized, and enjoy balancing strategic thinking with hands-on execution
Qualifications
- Passionate about Ramsey Solutions' mission to change the toxic money culture for good
- Willingness to embrace the countercultural values of the organization, such as hating debt and cutting up credit cards
Skills
- Marketing automation and nurture campaigns
- Data analysis and campaign optimization
- Account-based marketing (ABM) initiatives
- Collaboration with Sales, CRM, and marketing teams
- Use of AI tools like ChatGPT or Claude
Benefits
- Health insurance (including plans eligible for an HSA—with a company match up to $500!)
- 401(k) retirement plan with 4% match/company contribution
- Annual wellness, counseling and grocery membership reimbursement
- On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
- Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!
Pay
Salary range: $70,000 - $90,000 annually
Schedule
Flexible work schedule available