B2B Marketing Operations & Salesforce Systems Manager

About the role

Everspring is a leading provider of education technology and service solutions. This role is ideal for a systems-minded operator with Salesforce administrator experience who likes making things work better: cleaner data, clearer visibility, better workflows, stronger campaign execution, and more useful reporting.

Responsibilities

• Own and improve key marketing and sales systems processes across Salesforce and marketing automation platforms.
• Help Everspring better activate its database, lead flow, and prospect engagement activity.
• Serve as a hands-on Salesforce and database operator for list uploads, lead management, reporting, and process improvements.
• Partner with marketing and sales to improve lead visibility, follow-up, segmentation, and campaign activation.
• Support email and nurture campaign deployment, including a willingness to learn and work within Salesforce Marketing Cloud.
• Bring both strategic systems thinking and tactical execution to a lean, collaborative marketing team.

Qualifications

• 4–7+ years of experience in marketing operations, Salesforce administration, revenue operations, database marketing, or a related systems-focused role.
• Strong hands-on admin experience with Salesforce, including leads, contacts, campaigns, reports, list uploads, and data management.
• Strong understanding of databases, segmentation, data hygiene, and lead management processes.
• Experience working with marketing automation or email platforms; Salesforce Marketing Cloud experience is a plus, but willingness to learn is essential.
• Ability to think strategically about systems and processes while also executing detailed, tactical work directly.
• Strong analytical, organizational, and problem-solving skills.
• Excellent attention to detail, especially when working with data, lists, workflows, and campaign deployment.
• Collaborative communication style and ability to work across marketing, sales, and operations teams.
• Comfortable in a lean, fast-moving environment where priorities evolve and hands-on ownership matters.
• Experience in B2B marketing, higher education, professional services, or enrollment marketing is a plus.
• Preferred certifications: Salesforce Administrator certification or marketing automation certification.