B2B Marketing Manager

About the role

LicenseSearch is seeking a skilled freelance B2B Marketing Manager to develop and execute a comprehensive marketing plan. The ideal candidate will collaborate with multiple teams, introduce innovative methods and projects, and drive sales through targeted strategies.

Responsibilities

• Work on B2B marketing projects
• Define and deploy a marketing strategy and plan
• Provide marketing strategy through engaged channels
• Promote specific goals to achieve expected results
• Manage relevant content, including blogs, videos, and other materials
• Conduct market research
• Assist in support of web/landing pages, digital advertising, and social media
• Contribute to company awareness and success
• Improve existing marketing strategies and communications
• Present new ideas to the team
• Guide company strategies using customer relationship management (CRM) systems
• Provide reports on plan and campaign performance
• Maintain good working relationships with all parties

Requirements

• Bachelor’s degree in Marketing or related field
• 3-5 years of proven experience in marketing communication positions
• Previous work experience selling B2B SaaS products
• Experience with APIs
• Commercially minded marketer
• Exceptional organizational, communication, and multitasking skills
• Sales-driven and results-oriented
• Familiarity with industry tools (Google Analytics, Marketo, HubSpot, etc.)
• Ability to work with deadlines in a fast-paced environment
• Strong management skills
• Team player