B2B Marketing Group Strategy Director - High Tech Industry

This role is with a global professional services partner company, not Inclusively itself.

About the role

As a lead in Marketing B2B Strategy, you will develop holistic, end-to-end marketing and revenue growth strategies for enterprise B2B companies in the High Tech Industry. This position involves solving client problems by leveraging strategy, product marketing, and Go-To-Market expertise to transform organizations into demand growth machines.

Responsibilities

• Lead a large enterprise commercial marketing demand function through collaborating with leadership, clients, and stakeholders on a global scale.
• Set the vision, roadmap, and strategy for commercial marketing across the team and its partners in martech, data, web, partner, account, finance, and transformation.
• Regularly benchmark clients for best practices, KPIs, and planning purposes.
• Translate client business challenges into clear goals and objectives.
• Conduct thorough high-tech industry market-based research and analysis to better serve clients.
• Conduct informational workshops to inform proposals and recommendations.
• Facilitate strategic workshops with client teams to analyze and influence end-to-end integrated strategy from positioning and brand to campaigns and content.
• Identify opportunities to enhance customer experience through digital and other channels, including partner, sales, campaigns, communications, and organizational processes.
• Translate strategic discoveries, research, and workshop outcomes into external-facing narratives, strategy briefs, and roadmaps for clients and delivery teams.
• Articulate content and campaign strategies that drive MQLs, SALs, SQLs, and opportunities.
• Lead meetings and workshops with senior leadership and clients, ensuring cross-functional alignment on strategies.
• Start with a data mindset to demonstrate return on investment for all marketing efforts.

Requirements

• 10+ years of experience developing B2B marketing strategies for high-tech clients, leading enterprise-scale commercial campaigns through data-driven, integrated marketing programs across web, mobile, social, email, partner, and traditional channels.
• Minimum 10 years of experience building out assets for client workshops, business development efforts, and constructing high-impact strategies.
• Minimum 8 years of experience establishing key business performance metrics and KPIs.

Qualifications

• Have led an enterprise commercial marketing team reporting to the C-Suite (bonus).
• Demonstrated ability to work in a fast-paced dynamic environment with limited guidance (bonus).
• Diverse array of agency experiences across industries and strategic skill sets (bonus).

Pay

Annual Salary Range: $122,700 to $338,300