B2B Marketing Strategy Director

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

About the role

As a B2B Strategy Director in Digital Marketing Strategy, this role will focus on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand for our clients. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting.

Externally, you’ll help grow long-term relationships with clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent while helping grow our B2B practice and capabilities. You’ll collaborate with others at Accenture, particularly in creative agency services, marketing operations, media, and data and analytics.

We’re looking for strategists who seek to solve complex client challenges, see the big picture, and drive work forward. You should be a strategic thinker who loves synthesizing disparate ideas into unique solutions, an inspiring storyteller, and someone who thrives in a fast-moving environment.

Responsibilities

• Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for clients.
• Lead teams of strategy, UX, and creative resources in executing multi-channel integrated campaigns to drive customer acquisition, conversion, and retention.
• Gather and analyze insights and data to identify opportunities for improving design and campaign performance.
• Build trusted relationships with clients and colleagues as a strategic advisor, helping them grow brands through marketing channels and experiences.
• Play an integral role in creating and expanding practice offerings within the B2B digital marketing strategy space.
• Nurture and mentor junior talent to grow the digital marketing strategy practice.

Requirements

• Minimum 10+ years of B2B Marketing Strategy experience with extensive expertise in marketing design, especially web experiences and digital touchpoints (CRM, media, communication/content strategy).
• Experience leading strategy and/or marketing programs in complex business and enterprise marketing environments.
• Strong strategic planning skills: ability to research, develop, and shepherd strategic ideas through design and client review processes.
• Subject matter expertise in digital strategy and integrated marketing, with a focus on demand generation, lead generation, and nurture strategy.
• Experience building assets for client workshops and business development.
• Familiarity with digital marketing best practices.
• Demonstrated ability to work in fast-paced, dynamic environments with limited guidance.

Bonus points if you have a Bachelor's degree or equivalent (minimum 10 years) work experience.

Pay

Compensation at Accenture varies based on factors such as office location, role, skill set, and level of experience. The following ranges are provided as required by local law:

• California: $94,400 to $293,800
• Cleveland: $87,400 to $235,000
• Colorado: $94,400 to $253,800
• District of Columbia: $100,500 to $270,300
• Illinois: $87,400 to $253,800
• Maine: $80,400 to $216,200
• Maryland: $94,400 to $253,800
• Massachusetts: $94,400 to $270,300
• Minnesota: $94,400 to $253,800
• New York: $87,400 to $293,800
• New Jersey: $100,500 to $293,800
• Virginia: $87,400 to $270,300
• Washington: $100,500 to $270,300

Benefits

Accenture offers a market-competitive suite of benefits, including:

• Medical, dental, vision, life, and long-term disability coverage.
• 401(k) plan with bonus opportunities.
• Paid holidays and paid time off.

See more information on U.S. Employee Benefits.