B2B Marketing Strategy Director

This role is with a global professional services company partnered with Inclusively, a digital tech platform empowering job seekers with disabilities, caregivers, and veterans through Success Enablers—accommodations and workplace modifications that help all candidates excel.

About the role

Externally, you’ll help grow long-term client relationships, serve as a go-to marketing consultant, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent while collaborating across creative agency services, marketing operations, media, and data analytics to integrate business activities. This role is ideal for strategists seeking to solve complex client challenges, envision future opportunities, and drive execution with an entrepreneurial spirit in a fast-moving environment.

Responsibilities

• Develop and champion B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for clients.
• Lead teams of strategy, UX, and creative resources in executing multi-channel integrated campaigns to drive customer acquisition, conversion, and retention.
• Gather and analyze insights and data to identify opportunities for improving design and campaign performance.
• Build trusted relationships with clients and colleagues as a strategic advisor, helping them grow brands through marketing channels and experiences.
• Play an integral role in expanding the practice’s offerings and capabilities.
• Nurture and mentor junior talent to grow the digital marketing strategy practice.

Requirements

• Minimum 10+ years of B2B Marketing Strategy experience with extensive expertise in marketing design, especially web experiences and digital touchpoints (CRM, media, communication/content strategy).

Qualifications

• Bachelor's degree or equivalent (minimum 10 years) work experience.
• Experience leading strategy and/or marketing programs in complex business and enterprise environments.
• Strong strategic planning skills: ability to research, develop, and shepherd strategic ideas through design and client review processes.
• Subject matter expertise in digital strategy and integrated marketing, with a focus on demand generation, lead generation, and nurture strategy.
• Experience building assets for client workshops and business development.
• Familiarity with digital marketing best practices.
• Demonstrated ability to work in fast-paced, dynamic environments with limited guidance.

Pay

Annual salary range: $87,400 to $293,800.