B2B Marketing Strategy Director

Location: Dallas, TX – US-based candidates only, no visa sponsorship available.

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Responsibilities

• Develop B2B marketing-led strategies like ABM and demand generation
• Lead strategy and creative teams in executing integrated campaigns
• Analyze insights to enhance campaign performance
• Build trusted relationships as a strategic advisor for clients
• Contribute to the growth and expansion of practice offerings
• Mentor junior talent to develop the digital marketing strategy practice

Requirements

• 10+ years of B2B Marketing Strategy experience
• Extensive experience in marketing design, particularly in web and digital touchpoints
• Strong strategic planning and research skills
• Expertise in digital and integrated marketing strategies
• Ability to thrive in fast-paced, dynamic environments

Benefits

• Medical, dental, and vision coverage
• Life and long-term disability insurance
• 401(k) plan with bonus opportunities
• Generous paid holidays and time off

Pay

$211,500 – $253,800 annually