B2B Content Marketing Manager

Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences that improve brand trust, amplify product differentiation, increase conversion rates, improve profit margins, and speed time to market. The world’s largest brands—including Mars, L'Oreal, Coca-Cola, Bosch, and GSK—as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify to stand out on the digital shelf.

About the role

We are seeking a recognized thought leader and authority in the business-to-business (B2B) industrial ecommerce space—specifically within the world of manufacturers and distributors selling through dealer or distributor portals, websites, and channel networks. This role will own the content strategy, editorial direction, and authoritative roadmap for our B2B topic category, ensuring content offers a unique industry perspective while being optimized for search engines (SEO) and answer engines (AEO). You will develop high-value, high-quality content—including industry reports, technical deep-dives, blogs, executive video scripts, and interactive content—for an audience of B2B ecommerce leaders.

Responsibilities

• Develop and execute a comprehensive B2B content calendar and strategy to solidify our brand as the definitive authority in the space.
• Support the full content marketing process—from predictive trend research and ideation to publication, promotion, measurement, and revenue-impact optimization.
• Create elite, deeply researched thought-leadership content, including whitepapers, trend reports, and strategic blogs that capture enterprise executive attention and drive high-quality pipeline.
• Copy edit and refine core content assets to ensure flawless delivery that adheres to an advanced brand voice, tone, and rigorous editorial guidelines.
• Write authoritative, high-conversion video scripts and multimedia narratives that translate complex enterprise ecommerce concepts into engaging, digestible content.
• Structure and optimize all digital assets for maximum visibility across traditional search engines (SEO) and emerging AI-driven answer engines and LLMs (AEO).
• Conduct high-level interviews with internal and external C-suite executives and industry subject matter experts (SMEs) to extract proprietary insights, data, and market trends.
• Track and report on content performance and attribution metrics, collaborating with marketing leadership to assess effectiveness and identify optimization opportunities.

Requirements

• Seven or more years of experience as an industry journalist, senior content strategist, or recognized thought leader within the B2B ecommerce, distribution, or manufacturing domain.
• Deep domain expertise in enterprise manufacturers and/or distributors with predominantly B2B selling models—how they go to market and the role of product data and ecommerce/digital transformation in their growth.
• Exceptional writing abilities across premium long-form and short-form content, with a proven track record of publishing content that shapes industry opinions and moves enterprise buyers.
• Advanced, up-to-date knowledge of technical SEO and AEO frameworks, with a practical understanding of how to structure content to be cited by AI search models.
• Strong research, fact-checking, executive interviewing, and data-analysis abilities to build content based on proprietary market data.
• Exceptional project management skills and strategic autonomy, with a proven ability to build a content roadmap from scratch and deliver premium assets on schedule with minimal oversight.
• Strong cross-functional collaboration skills, with experience working alongside executive stakeholders, web, creative, marketing, and product teams.
• Familiarity with the buying dynamics of dealer-, distributor-, and channel-led commerce and the industrial sectors we serve, such as:
  • Industrial supplies
  • Maintenance, Repair, and Operations (MRO)
  • Electrical
  • Building materials and construction supplies
  • Janitorial and sanitation
  • Safety
  • Chemical pharmaceuticals
  • Heating, ventilation, air conditioning, and refrigeration (HVACR)
  • Plumbing/pipe, valve, and fitting (PVF)

Preferred Qualifications

• An existing personal brand, following, or frequent publication record within the enterprise technology or industrial distribution, B2B manufacturing, or MRO ecosystem.
• Familiarity with supporting technology—product information management (PIM) systems, enterprise resource planning (ERP) systems, and ecommerce platforms.

Pay

US National Pay Range: $106,250 - $125,000 USD. The posted compensation range reflects the base salary for this position. In addition to base salary, some eligible roles may include a commission plan or bonus incentive. All Salsify employees receive equity in the form of stock options.

Benefits

• Health & medical benefits
• Flexible spending accounts
• Flexible PTO
• Total Rewards plan participation for full-time employees