B2B Content Marketing Manager

About the role

We are seeking a B2B Content Marketing Manager to join the team of a leader in the Enterprise Technology space. This role will drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Develop and implement a comprehensive B2B content calendar and strategy
• Drive the entire content marketing process from research to optimization
• Create high-quality thought-leadership content like whitepapers and blogs
• Maintain editorial standards through copy editing and refinement
• Produce engaging video scripts that simplify complex topics
• Optimize digital assets for maximum visibility and efficacy
• Conduct executive interviews to gather high-value insights
• Track content performance metrics and collaborate for improvements

Qualifications

• 7+ years in B2B ecommerce or industrial distribution content strategy or journalism
• Expertise in B2B manufacturing and distribution sales models
• Exceptional writing skills for both long and short-form content
• In-depth knowledge of SEO and AEO techniques
• Strong research and interview skills for extracting insights
• Proven project management experience with minimal oversight
• Collaborative skills across teams, including senior executives and creative departments

Pay

$106,250 – $125,000 annually

Benefits

• Health and medical benefits
• Flexible spending accounts
• Flexible PTO
• Equity in the form of stock options
• Commission or bonus incentives for eligible roles