AVP, Digital Products

Position Summary

The AVP, Digital Products, Card Acquisitions owns the end-to-end product management of Merrick Bank’s digital credit card originations experience across applicant journeys, application platforms, and supporting digital acquisition capabilities. This role helps shape the future of Merrick’s card acquisition strategy by leading the evolution of modernized, data-driven, and scalable application experiences across brands, channels, and products.

Essential Functions

• Manage digital product strategy and roadmap for Merrick’s credit card acquisition and application experiences across web and mobile
• Serve as business lead for digital application experiences, including customer journey strategy, experience optimization, platform evolution, and prioritization of enhancements that improve funnel performance and enable future scale
• Lead cross-functional definition of business requirements and partner closely with Technology, Marketing, Risk, Legal, Compliance, Operations, Analytics, and external partners to deliver new capabilities and improve acquisition performance
• Lead backlog refinement, sprint planning, and related agile ceremonies in close partnership with engineering and cross-functional stakeholders
• Provide day-to-day product leadership to sprint teams by clarifying requirements, defining acceptance criteria, making prioritization and trade-off decisions, and helping unblock delivery
• Lead experimentation and optimization efforts across storefront and application experiences, including A/B testing, personalization, and conversion improvement initiatives
• Contribute to the design and evolution of customer-facing acquisition experiences by creating, reviewing and refining wireframes, prototypes, and interaction patterns to improve usability, clarity, and conversion performance
• Use digital analytics, large datasets, and downstream performance insights to identify trends, evaluate customer behavior, and inform roadmap, prioritization, and acquisition strategy decisions
• Drive accountability for delivery outcomes by monitoring progress, managing scope, identifying risks, and escalating issues as needed
• Analyze customer behavior across digital channels using Google Analytics and/or Adobe Analytics to identify usage patterns, drop-offs, and optimization opportunities
• Perform feature-level and journey-level analysis to evaluate adoption, engagement, and business impact of digital capabilities

COMPLIANCE WITH LAWS & REGULATIONS

• Responsible for complying with all of the Bank’s internal control policies and procedures
• Responsible for understanding and complying with all laws and regulations to which the Bank is subject
• Responsible for communicating problems in operations, noncompliance with the code of conduct, noncompliance with laws and regulations, policy violations, or illegal acts

Education And Experience

• Bachelor’s degree in a technology-, analytics-, or digital-related field such as Management Information Systems (MIS), Information Systems, Computer Science, Data Analytics, Digital Marketing, Business Analytics, Economics, Finance, Engineering, or a related discipline is required
• Seven (7)+ years of experience in financial services, digital product management, technology, marketing, analytics, or related disciplines

Summary Of Qualifications

• Experience in financial services, credit cards, or other regulated consumer environments is strongly preferred
• Strong experience defining business requirements and partnering across cross-functional teams to deliver complex digital initiatives
• Strong product owner experience supporting agile or sprint-based digital product delivery, including backlog refinement, sprint planning, sprint reviews, and issue or defect management
• Proven ability to lead sprint teams and translate business goals, customer needs, and product strategy into actionable user stories, backlog priorities, and acceptance criteria
• Ability to bring structure and clarity to ambiguous initiatives and drive execution across multiple interdependent workstreams
• Extensive hands-on experience with Jira and Confluence for planning, documentation, and cross-functional collaboration
• Experience analyzing digital customer journeys, web and mobile behavior, or feature performance is required
• Strong analytical capabilities, including SQL proficiency and the ability to work hands-on with large datasets to derive insights and inform decision-making
• Hands-on experience with Google Analytics and/or Adobe Analytics is required

Why join us

• We believe in putting people first by supporting our customers, employees and our partners while creating opportunities for everyone to reach their potential
• From fostering work-life balance to rewarding good work and innovative ideas, we invest in what matters most, our people
• At Merrick Bank, you’ll be part of a collaborative, customer-focused team where you can grow your career while making a meaningful impact
• We offer a total rewards package comprised of a competitive base rate of pay, variable pay incentive programs based on the role, and a comprehensive benefit suite