AVP, Digital Marketing

What You Can Expect In This Role

The AVP Digital Marketing is a visionary and strategic leader responsible for shaping and executing innovative digital marketing initiatives that elevate our brand and drive business growth. This role involves setting the digital strategy, overseeing a broad range of channels (web, mobile, social, etc.), and ensuring an exceptional digital customer experience. The AVP will work closely with cross-functional teams, manage transformational campaigns, and continuously innovate by leveraging emerging technologies and data-driven insights.

What You'll Do In This Role

• Strategic Leadership and Innovation

• Define and articulate a forward-thinking digital marketing vision and strategy aligned with business objectives.
• Identify new digital opportunities and trends, driving the adoption of emerging technologies, including Generative AI, to personalize marketing efforts.

• Digital Strategy Execution

• Develop, implement, and oversee comprehensive digital marketing campaigns that integrate search engine optimization (SEO), search engine marketing (SEM), content marketing, social media, and display advertising.
• Ensure website and digital experiences are optimized for user engagement, search engine performance, Americans with Disabilities Act (ADA) compliance, and are in alignment with brand standards.
• Champion best practices in User Experience (UX) and Customer Experience (CX) to create superior digital interactions.

• Team Leadership and Development

• Lead, mentor, and inspire a high-performing team of digital marketing professionals, fostering a culture of collaboration, creativity, and continuous improvement.
• Bridge the gap between strategic ideas and tactical execution by aligning digital initiatives across business units.

• Data-Driven Decision Making and Analytics

• Leverage advanced analytics and data modeling to track campaign performance, derive actionable insights, and adjust strategies to maximize return on investment (ROI).
• Develop and refine the marketing data stack and business intelligence tools to support strategic decisions.

• Technology and Platform Management

• Oversee implementations and optimizations of marketing automation platforms (e.g., Marketing Cloud, Salesforce) to streamline lead nurturing and agent engagement.
• Manage the integration and utilization of Salesforce Marketing Cloud for tracking marketing efficiencies and targeting.

• Stakeholder Engagement and Vendor Partnership

• Collaborate with internal stakeholders—Sales, Product Development, IT, Communications, and other business units—to ensure cohesive digital customer experiences.
• Build and maintain strategic relationships with external agencies, vendors, and technology partners to amplify digital marketing initiatives.

• Operational Excellence and Budget Management

• Develop, execute, and manage the digital marketing budget, ensuring efficient resource allocation and continuous performance improvements.
• Maintain oversight of digital marketing projects, proactively identifying and resolving any obstacles while capitalizing on growth opportunities.

• Communication and Brand Advocacy

• Act as the voice for digital initiatives within the company by presenting strategic plans, roadmaps, and technical solutions to all levels of leadership.
• Promote a sense of shared responsibility, demonstrating business acumen and accountability in decision-making across the digital marketing function.
• Drive and reinforce commitment to internal controls processes such as those under Model Audit Rule and Record Information Management.
• Commit to embracing Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and Integrity).

What We're Looking For

• Bachelor's Degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree

• Preferred Minimum 10 years' experience with digital marketing strategic responsibility

• Preferred Minimum 5 years' management experience leading teams

• Required Advanced digital marketing expertise, including digital strategy, content marketing, Customer Relationship Management (CRM), social media, SEO, and data analytics gained from experience in positions of escalating responsibilities

• Required Proven experience in presenting business concepts, roadmap/plan, and technical solutions to senior leadership

• Knowledge of Liferay, Bootstrap, Material UI, InVision, ION Interactive, basic understanding of HTML, Java etc. and other similar programs

• Preferred Knowledge of UX and Human Computer Interaction principals and tools a plus

• Preferred Ability to work with multiple internal and external stakeholders to deliver tangible results

• Strong problem solving skills

• Strong organizational skills and ability to prioritize effectively

• Demonstrated ability to work in a timeline driven environment, demonstrated time management skills

• Annuity or Life Insurance Background helpful, motivated to expand knowledge

• Proficient verbal and written communication skills

• Must project a positive, professional image and conduct

• Must be able to handle a changing work and business climate

Additional Information

• Salary Range Information

• USD $130,505.00 - USD $217,508.00 /Yr.

• What you can expect when you join Sammons Financial Group

• Comprehensive health coverage for you and your family, including Medical, Dental, Vision, HSA & FSA options, and term life insurance.
• Competitive compensation with a performance-based incentive program tied to clear goals and individual and/or company success.
• Invest in your future with our 100% company-funded Employee Stock Ownership Plan (ESOP), plus automatic enrollment in our 401(k).
• Work–life balance that means something. Friday afternoons off year-round, generous paid time off, and paid holidays.
• Commit to your growth with paid development time, tuition reimbursement, and professional development opportunities across industry, individual, and leadership programs.
• Make an impact beyond the workplace through volunteer time off, and our company nonprofit matching gift program, supporting the causes that matter most to you.
• An ownership culture that inspires; join a connected, values-driven workplace where employees take accountability, support one another, and are empowered to do their best work—together shaping our future shared success.

• Policy for External Search Firms and Agencies

• Sammons Financial Group maintains an internal Talent Acquisition function and does not accept unsolicited resumes or candidate submissions from search firms, staffing agencies, or other third-party recruiting vendors.